The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Entertainment executives working across different sectors can make more informed decisions using demand data from Parrot Analytics. Let’s take the example of the TV series "Gen V" and how its audience demand insights can be leveraged across Content Valuation, Acquisition, Distribution, and Programming.
Content Valuation:
Content Valuation can help TV executives assess how much a series like "Gen V" is worth globally. By analyzing its audience demand data in Colombia and other international markets, TV executives can discern how much investment can be put behind a content asset like "Gen V." Given that "Gen V" has an audience demand of 9.6 times the average show in Colombia over the last 30 days, it is ranked in the 99.9th percentile in the drama genre. A high ranking in a particular genre shows that a production company can leverage market opportunities to tap into their premium fanbase, potentially driving new revenue growth and creating industry buzz for marketing content.
Acquisition:
Demand data can help with acquiring titles that are most in-demand while also providing a basis for licensing negotiations. By looking at the show's comparable titles like "Ahsoka", "Rick And Morty", "Foundation", "The Wheel Of Time", among others, the acquisition team can decide which shows are in-demand and which have higher affinity clusters. Similarly, the show's travelability in relation to the country where it originated (the United States) can give insight into the global demand for "Gen V" and where the audience is concentrated.
Distribution:
Audience demand data can provide valuable insights into a show's distribution scalability. For example, given "Gen V"'s high global demand and exceptional travelability metrics, distribution executives can take the show wider and expand its reach to new audiences in different global territories. The show's performance in various international markets, such as Brazil, Canada, and Australia, indicating that the audience demand for the show is outstanding, may signal the opportunity to expand to other non-English-speaking territories.
Programming:
Demand data can be used to make informed programming decisions. Given that "Gen V" has a spike in its demand in late October of 2023 in Colombia, Programming executives can develop their programming decisions around the show’s peaks in demand. For example, programming executives can decide whether to schedule the show in its peak days or to rerun the show at less competitive times, taking advantage of the show's high affinity clusters and its momentum.
In conclusion, demand data provides entertainment executives with valuable information to make informed decisions relating to content valuation, acquisition, distribution, and programming. The data can assist with understanding how valuable a show like "Gen V" is and which territories should be targeted for licensing deals. It can inform programming decisions around airing and promotion of a specific program, and also understanding the audience's tastes. By leveraging demand data insights, executives can be more strategic in their decision-making processes to identify market opportunities, increase distribution of content, and drive revenue growth.
Gen V's travelability to Colombia in the last 30 days is 20%, which means that the audience demand for Gen V is 20% of the demand in its country of origin, United States. Click through to another market to discover how well Gen V travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Amazon Prime Video‘s Gen V is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Colombia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Amazon Prime Video and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Gen V, for example, can be assessed for a market e.g. Colombia, which can then be benchmarked against genre averages (e.g. Superhero Series), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2:04 p.m. PST using tv demand content analytics from Parrot Analytics for Gen V in Colombia. We provide our partners with smart media industry insight to help them drive better and more informed content advertising strategies. Contact us today to find out more.