The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, making content decisions can be challenging. You want to know what audiences are interested in and which types of content are in demand. Parrot Analytics uses demand data to provide insights that can help you make informed decisions. The recently aired show "Gen V" can be used as a case study to understand how demand data can be used by media executives to guide their content decision-making process.
For instance, content valuation is a major concern for many executives in the entertainment industry. The demand for "Gen V" in Australia has been outstanding, with 12.9 times the audience demand of the average show in the country over the last 30 days. Parrot Analytics's content valuation system is based on demand data and can help answer questions such as: how much is the show worth, how much of its value is being driven by demand for one of its stars, or what's its baseline value.
Demand data can also inform decisions related to programming schedules. Parrot Analytics's demand-based tools offer insights into which titles perform well and, therefore, can be used to optimize release strategies. For example, in the case of "Gen V", executives would want to keep in mind that demand for the show has been increasing recently, and it achieved its peak rank of #97 in Australia during March. This crucial information can help you to make informed programming decisions - to air or highlight particular shows during a particular period to maximize audience engagement.
Another area where demand data is essential for making well-informed decisions is when evaluating acquisition opportunities. By examining what fans of "Gen V" also like, Parrot Analytics adds more context to executives' decisions, enabling them to evaluate if the current acquisition target is a good fit. Additionally, Parrot Analytics can reveal the demand for a show in different global markets, making it possible for entertainment executives to identify those markets with big under-served audiences and potentially new markets for content distribution.
Demand data also provides invaluable insights on viewer retention and acquisition. Parrot Analytics's demand-based insights reveal which titles should be acquired to retain a larger audience on your platform/services or attract new subscribers. With "Gen V" in focus, Parrot Analytics can provide information such as current demand spiking in late March 2024 in Australia by 1.3%, while in the UK and North America, it has largely remained stable.
Lastly, demand data is an essential component of identifying market trends and user preferences. This information can inform decisions related to concept testing or content production. Parrot Analytics's demand-based tools can identify which types of content offer opportunities for acquisition or production. For example, if genres like comedy show outstanding demand in a particular area, an executive might prioritize production endeavors in that area.
In summary, demand data is a potent tool to help make informed content decisions in the entertainment industry. By providing insights on audience demand, Parrot Analytics empowers entertainment executives like you to make informed decisions on content valuation, programming schedules, acquisition, and creation of content.
Gen V's travelability to Australia in the last 30 days is 64%, which means that the audience demand for Gen V is 64% of the demand in its country of origin, United States. Click through to another market to discover how well Gen V travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Australia as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Action and Adventure genre and assess the strengths and weakness of the competition’s content e.g. Amazon Prime Video, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Australia. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Gen V.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Action and Adventure. Using audience demand data, explore markets such as Australia to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Gen V from partners like Amazon Prime Video.
Studios in Australia are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Action and Adventure) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Gen V? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Australia, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Amazon Prime Video to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Australia. Contact us now to leverage a return-focused selection criteria for title acquisition from Amazon Prime Video by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Gen V. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Amazon Prime Video to fortify your competitive position in Australia. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Gen V), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Action and Adventure genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Amazon Prime Video by incorporating country-specific trend and market demand factors for all markets including Australia. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Action and Adventure. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Gen V, including those that have not even been released. Appeal to your target markets, including Australia, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Amazon Prime Video‘s Gen V is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Amazon Prime Video and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Gen V, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Superhero Series), using our globally standardized Demand Expressions® metric.
This page has been amended on April 22, 2024, 2:04 p.m. PST using tv demand data from Parrot Analytics for Gen V in Australia. We provide our partners with meaningful subscription-video-on-demand insight to help them drive better and more informed content licensing strategies. Contact us today to find out more.