As an entertainment executive, using audience demand data can provide valuable insights that can guide you in making informed decisions regarding content acquisition, distribution, and programming. Data for the show "Gen V" provides an excellent example of how demand can help you make decisions.
One value that demand data provides is content valuation. By analyzing demand data through Parrot Analytics content valuation system, you can determine how much a series is worth to a platform or the potential dollar value contribution of any title in any region. Understanding the value of the content you have will inform the budget for content spending. For instance, "Gen V" has an outstanding audience demand, increasing by 48.4% compared to its performance over the past year. This increased demand can be valuable when negotiating a licensing agreement with content owners or producers.
Additionally, analyzing the demand for a show in different markets while using a travelability metric can help pinpoint where content is most in demand. The show "Gen V" outperforms the demand of the average TV show in all 10 global markets where it is most in-demand over the last 30 days. Understanding this helps you determine which areas to concentrate marketing efforts and how to tailor content for different regions, expanding audiences and maximizing engagement.
Demand data can help you identify viewer preferences and tastes to reveal the potential of specific content and improve acquisition, programming or content creation decisions. In the case of "Gen V", the data reveals the audience's interest in the genre and similar shows. For example, the list of shows that fans of "Gen V" also like, such as "Rick and Morty" and "The Boys," can inform creative and marketing teams' decisions for the show by identifying what works best with the audience.
Finally, using demand data, such as the Parrot Pulse for "Gen V," can allow you to track the show's performance across six dimensions over time, including audience demand across all platforms, momentum, travelability, longevity, franchisability, and reach. Utilizing audience demand data can augment qualitative and business insights, allowing those in the industry to make better decisions in content evaluation and budget optimization, booking talent, and tailoring marketing efforts.
