As an entertainment executive, understanding and analyzing audience demand data can provide valuable insights that could lead to strategic content decisions and help you to make more informed content, acquisition, distribution, or programming decisions. In particular, demand data can help executives understand the valuations of content. Let's look at the demand data for "Gen V" in Australia during January 2024 as an example and how it can be applied to different decisions.
Firstly, by analyzing the demand data for "Gen V," it seems to be a highly sought-after show that is worth a considerable amount of money. With 12.9 times the audience demand of the average show in Australia over the last 30 days, "Gen V's" level of demand is impressive, and only 2.7% of all TV shows have this level of demand. Demand data can help in determining and informing content valuation, with Parrot Analytics' system utilizing global content demand and supply to provide a dollar value contribution for any show, on any platform, in any region.
Demand data can help in making acquisition decisions, specifically in identifying which types of content offer opportunities to acquire or produce. When analyzing the top 10 global markets where "Gen V" is most in-demand over the last 30 days, we can see that it is outperforming the average TV show demand in each market. Executives can use this information as a basis to acquire or produce content in these regions.
Additionally, demand data is useful in programming and distribution decisions or informing pre-release marketing decisions. With "Gen V's" decreasing demand ranking in January 2024 Australia, executives may consider a better marketing campaign ahead of the next season release. Alternatively, the dropped rank may warrant moving the airing schedule or ensuring the show has a better time slot.
Demand data can also help in identifying the show's target audience. For instance, executives can tailor promotions and initially marketing campaigns to fans of similar shows to boost the show's exposure. Furthermore, demand data can help executives determine which series is better suited for the platform and network fit of the show for distribution in different regions worldwide. For example, with 68% of Gen V demand coming from Australia, understanding the target audience in Australia and globally can aid in better distribution decisions and optimize pricing.
In conclusion, as an executive in the entertainment industry, analyzing audience demand data, such as explored in "Gen V's" case study in Australia, offers crucial insights to guide and inform better content, acquisition, distribution, and programming decisions. By leveraging global content demand and supply, executives can use demand data to quantify the value of content and tailor their strategies for better financial returns.
