The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As entertainment executives, you are constantly looking for ways to make informed content decisions, drive more acquisitions, improve distribution and provide quality programming for your audience. Demand data can be used to achieve these goals. Let's look at "Gen V" and how its demand data from the month of October 2023 in Ireland can help you make informed decisions.
Firstly, the ability to use demand data to value content is a critical decision-making factor. The demand level for "Gen V" in Ireland is 19.9 times the audience demand of the average show in Ireland over the last 30 days, indicating that it has exceptional demand. Additionally, it ranks in the 100.0th percentile in the drama genre, meaning it has a higher demand than 100.0% of all drama titles in Ireland. This high demand can inform content valuation decisions. By using demand data, executives can estimate the value of a title, how much is the series worth, and its baseline value and use that information to set content acquisition prices or determine the individual series' worth.
Demand data can also guide decisions concerning supply and demand. "Gen V" has 19.9 times the audience demand of the average show, indicating the opportunity to produce more content like this. With insight into the audience's preferred content, TV executives can determine what type(s) of content exhibit opportunity to acquire or produce, thus making more informed decisions when creating content.
Furthermore, demand data concerning "Gen V" can inform acquisition decisions and programming decisions. For instance, executives can identify the show's global popularity to help determine its suitability for acquisition or to inform programming decisions in regions beyond its country of origin. The show has higher demand in the United States (29.9x) relative to Ireland (19.9x), which shows that executives can use demand data to determine the ideal markets to acquire and distribute content.
Finally, using momentum, reach, and longevity measures, executives can determine how the show will perform in the immediate and long-term. For example, the momentum of "Gen V," the pace of growth, is exceptional. There has been a 4.8% increase in peak demand in the last 30 days compared to the prior year. The longevity of the show, measures of how well audience demand is maintained over time, is also exceptional, indicating the show's staying power. TV executives can use these insights to determine if a show fits their acquisition and programming strategies.
In conclusion, using demand data concerning "Gen V" in October 2023 in Ireland, entertainment executives can view the popularity of the show, make content valuation decisions, guide decisions concerning supply and demand, inform acquisition and distribution decisions and evaluate its performance in the immediate and long-term using momentum, reach, and longevity measures. With these insights, executives can make more informed decisions revolving around creating content, distributing, acquiring and programming content on their networks or platforms.
Gen V's travelability to Ireland in the last 30 days is 64%, which means that the audience demand for Gen V is 64% of the demand in its country of origin, United States. Click through to another market to discover how well Gen V travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Amazon Prime Video‘s Gen V is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Ireland, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Amazon Prime Video and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Gen V, for example, can be assessed for a market e.g. Ireland, which can then be benchmarked against genre averages (e.g. Superhero Series), using our globally standardized Demand Expressions® metric.
This page has been amended on April 22, 2024, 2:04 p.m. PST using global demand data from Parrot Analytics for Gen V in Ireland. We provide our partners with extensive entertainment industry analyses to help them drive better and more informed content distribution strategies. Contact us today to find out more.