The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, using demand data to make content-related decisions is crucial for identifying content that resonates with audiences and understanding its performance in different regions. The data gathered by Parrot Analytics is a valuable tool for any professional in the industry, and we can see that by analyzing the audience demand for "Gen V" in Japan during October 2023.
Content Valuation is an essential part of this process, and Parrot Analytics' demand data can be significant to determine how much a particular title is worth to any platform. The valuation system is powered by global content demand and supply and offers insight into the economic value of a specific title to a platform. Moreover, using demand data, content value can be applied to an individual series or an entire content library on any streaming platform, allowing entertainment executives to start unbundling and valuing the content.
By looking at the data, we can see that "Gen V" is an exceptional show with 8.5 times the audience demand of the average show in Japan and only 2.7% of all TV shows have achieved this level of demand. In this case, content valuation allows us to estimate how much the content is worth which can be a significant factor in the decision-making process of acquiring or producing such content. For instance, if an SVOD platform decides to acquire the rights to "Gen V" in Japan, it can estimate the ROI of the title based on its value.
Using demand data can help higher-ups make informed decisions when it comes to distribution platforms, programming, and acquisition and content-related decisions. For instance, if an entertainment executive is considering distributing "Gen V" in Brazil, they can use demand data to gauge how a Brazilian audience will receive the series, and what other content is popular in that region, to further optimize and strategize their release.
In addition, demand data can help executives identify the most valuable titles to retain a subscriber base, reduce churns, and increase subscriber acquisition. Using "Gen V" as an example, audience demand for the show has increased by 42.6% during October in Japan. Executives can use demand data to determine what content effectively retained their current audience and gauge the potential demand for future releases.
Finally, demand data can be utilized to help executives understand where the most significant demand for content exists, and optimize marketing, production and distribution strategies accordingly. For instance, examining the top 10 global markets where "Gen V" is the most in-demand over the last 30 days enables us to identify where audiences respond well to the show. Entertainment executives can leverage this data in multiple ways - to modify marketing campaigns, adjust budgets, or decide which regions they should release or distribute content in.
In conclusion, Parrot Analytics' demand data provides a powerful resource for entertainment executives in making informed decisions in programming, content acquisition, marketing and distribution. The above insights from analyzing "Gen Vs" demand in Japan provides valuable information into how demand relates to content valuation, as well as helps to optimize production and marketing strategies, retain customer base and reduce churn. Armed with valuable insights from demand data, entertainment executives can create winning strategies that speak directly to what audiences want, increasing viewership and generating higher returns.
Gen V's travelability to Japan in the last 30 days is 48%, which means that the audience demand for Gen V is 48% of the demand in its country of origin, United States. Click through to another market to discover how well Gen V travels internationally.
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Acquire the best shows from partners such as Amazon Prime Video to fortify your competitive position in Japan. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Gen V), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Action and Adventure genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Amazon Prime Video by incorporating country-specific trend and market demand factors for all markets including Japan. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular Amazon Prime Video‘s Gen V is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Japan, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Amazon Prime Video and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Gen V, for example, can be assessed for a market e.g. Japan, which can then be benchmarked against genre averages (e.g. Superhero Series), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 22, 2024, 2:04 p.m. PST using tv demand content analytics from Parrot Analytics for Gen V in Japan. We provide our partners with comprehensive entertainment industry insight to help them drive better and more informed content licensing strategies. Contact us today to find out more.