The demand analysis of "Smallville" for the United Kingdom in November 2023 reveals the show's strong performance in terms of audience demand, increasing popularity, and global appeal. Entertainment executives can use this information to make informed decisions regarding content and acquisition. For instance:
- Content valuation: The demand data can provide insights into the dollar value contribution of "Smallville" to any platform in any region. They can assess the value of exclusivity of the show by comparing demand across different markets.
- Supply and demand: Entertainment executives can determine the genre(s) that resonates most with the audience to acquire or produce content. They can also use the demand data to identify opportunities to produce spin-offs or franchises of the show.
- Distribution decisions: The travelability dimension reveals the outstanding international demand for "Smallville". Entertainment executives can use this information to decide which platforms to target for distribution of the show.
- Programming decisions: Entertainment executives can use the demand data to optimize the release strategy and pricing of "Smallville". For instance, the spike in demand in late November 2023 could influence programming decisions regarding scheduling of the show or release of new content.
- Content decisions: Entertainment executives can use the demand data to determine the most popular genres in the local market and acquire or produce content that resonates with the audience. They can also use the data to evaluate the popularity of other shows that fans of "Smallville" like and acquire similar content.
Furthermore, the demand data can help executives assess the ROI of the show on any given platform and estimate the cannibalization of the audience if the show is available on multiple services. The data can also help them to optimize the marketing campaign ahead of the premiere and ensure the show is seen by the right audience on the platform.
In conclusion, demand data provides entertainment executives with insights into audience behavior and preferences to make informed decisions. This type of data can help them in content valuation, acquisition, distribution, programming, and content decisions. "Smallville" is an example of a successful TV show, and its demand insights can be used to draw conclusions regarding current and future trends.
