TV executives can use demand data to make informed decisions on content acquisition, distribution, and programming. Demand data is a powerful tool for content valuation, and it can determine how much money a show is worth to any platform in any region. Let’s take "Smallville", for example, and see how its demand data can help TV executives make informed decisions.
Using its global demand data, executives can assess if "Smallville" has the potential to be successful on their platforms. For instance, with 8.1 times more audience demand than the average show in the United Kingdom, demand for "Smallville" is exceptional, and only 2.7% of all TV shows have this level of demand. Summating its demand over the last 90 days, we observe that its demand has been increasing recently. We can use these metrics to determine the value of "Smallville," making it an essential tool for content valuation.
TV executives interested in developing spinoffs or franchises can also use demand data. For example, the franchisability score of "Smallville" is outstanding, which means there is a potential audience for further monetization of the IP and possible development of spinoffs or franchises.
Demand data also helps in making programming decisions, especially with regards to scheduling and release dates. A spike in demand for "Smallville" occurred in late March 2024 in the United Kingdom, which executives can leverage by scheduling an event that will re-engage the audience and boost demand for the title.
With access to its audience demographics, executives can also deduce what group of people is engaging with the title, enabling them to strategize on programming and marketing efforts that appeal to such demographics. By examining the top ten global markets where "Smallville" is in demand, executives can understand how to strategize for optimal reach by scheduling programming content that appeals to them.
Content acquisition & distribution decisions can leverage demand data. For example, the demand for "Smallville" in Brazil is outstanding, making the show an excellent acquisition for potential distribution in Brazil. TV executives using demand data can get insights into what type(s) of content exhibit the opportunity to acquire or produce by examining the tastes and preferences of their audience.
Demand data is crucial for subscriber acquisiton and retention decisions. Executives can use it to determine which titles they should acquire or focus on to attract new subscribers or retain current ones. TV executives can also use demand data to encourage content production that works for global SVOD expansions, knowing the content with global appeal that meets trending interest.
In summary, demand data provides invaluable insights and metrics to guide TV executives in making informed decisions. Whether for content acquisition, distribution, programming, or content valuation, demand data provides potent tools and information to guide strategic decision-making.
