As an entertainment executive looking to make more informed content or acquisition decisions, you can use demand data to help determine the value of a TV series like "Smallville." According to demand data from Parrot Analytics, "Smallville's" performance in the United Kingdom is good as it has 6.2 times the audience demand of the average show. By leveraging Parrot Analytics' content valuation system, you can understand the show's dollar value contribution to the streaming platform over a specific time period.
Demand data can also be used to determine the show's global appeal. For instance, by examining the top 10 global markets where "Smallville" is most in-demand over the last 30 days reveals that the show outperforms the demand of the average TV show in each of these markets. The United States is "Smallville's" number one market globally, and the show achieved outstanding audience demand of 11.8x in the United States. China is the second-ranked market where the demand is outstanding. The show is doing well in other markets, such as Brazil, France, and the Netherlands, where demand is also outstanding.
Demand data also gives you insights into how well the TV series holds up over time. For example, "Smallville's" momentum, which measures the pace of growth, is outstanding. Additionally, its longevity measures how well audience demand is maintained over time, and for "Smallville," this is exceptional. By examining demand changes over time, you can optimize release strategies and pricing for the show.
Demand data can help in decision making around content acquisition and production. For instance, by examining what shows have similar fanbases to "Smallville" in the United Kingdom, you can decide what type of content to acquire or produce to retain your current audience or attract new subscribers to your SVOD service. Furthermore, demand data can help in pre-release marketing by optimizing the marketing campaign ahead of premiere.
Finally, demand data can be used to make informed distribution decisions, such as which platforms to target. By looking at demand data across different regions, you can find new opportunities for content distribution. Overall, by using demand data to inform content valuation, you can make more informed and data-driven decisions around content acquisition, production, programming, and distribution, leading to a more successful strategy for your organization.
