The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For entertainment executives looking to acquire or distribute content, demand data can offer valuable insights that can lead to more informed decisions. Let's examine how demand data for "Spidey And His Amazing Friends" can help executives make better content decisions.
First, we see that the show has 3.3 times the audience demand of the average show in the United Kingdom over the last 30 days. This indicates that the show is performing well, especially given that only 8.6% of TV shows have this level of demand. Furthermore, compared to its demand over the last 90 days, demand for the show has been increasing recently. This trend could influence the decision to acquire or distribute the show in new markets or invest more heavily in its marketing and promotion.
Second, examining the show's rank and its percentile within the comedy genre can help executives understand how its demand compares to other shows. In March, "Spidey And His Amazing Friends" achieved the peak rank of #860 in the United Kingdom and ranks at the 94.5th percentile in the comedy genre. This means that the show has higher demand than 94.5% of all comedy titles in the United Kingdom. This data can inform which genres or titles executives might want to focus on to attract new subscribers or optimize their content mix.
Next, understanding viewer preferences and related shows can help executives acquire or develop complementary content in-house. In the case of "Spidey And His Amazing Friends", we see that shows that fans of the series also like include "Horrible Histories", "Grizzy And The Lemmings", "Numberblocks", "Thomas & Friends", "Bluey", "Rugrats", "Pokémon", "Sesame Street" and "Aaahh!!! Real Monsters". This insight coupled with population demographics of a targeted market could help executives make informed acquisition decisions for content.
Moreover, Parrot Analytics' six dimensions of media analytics, including its demand-based valuation system, can be used to assess the success of titles. For "Spidey And His Amazing Friends", the Parrot Pulse provides insights such as its global performance across six dimensions, including audience travelability and longevity. An independent measure of its global performance, its travelability is okay, indicating that while there is some international demand for the show, it is not performing as well outside of its home market. Audience demand in the United Kingdom was 41% of the demand in its country of origin, the United States. The dimensions of momentum and reach for the show are good and okay, respectively. This information can inform content acquisition, development, and profiling decisions.
Finally, examining the show's demand compared to its rolling yearly average provides an idea of its sustainability. In the case of "Spidey And His Amazing Friends", we see that while its peak demand was 5.2 times the average show over the entire year, it peaked at 5.6 times the average in the last 30 days. This 9.0% increase indicates the show is experiencing increased popularity over the last 30 days than the previous year.
Overall, demand data can provide valuable insights for entertainment executives looking to acquire, distribute, or invest in content. By examining trends in audience demand, insights into viewer preferences or complementary content, and Parrot Analytics' six dimensions of media analytics, executives can make informed decisions while minimizing risks and maximizing potential returns.
Spidey And His Amazing Friends's travelability to the United Kingdom in the last 30 days is 40%, which means that the audience demand for Spidey And His Amazing Friends is 40% of the demand in its country of origin, United States. Click through to another market to discover how well Spidey And His Amazing Friends travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Disney Junior‘s Spidey And His Amazing Friends is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney Junior and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Spidey And His Amazing Friends, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Cartoon), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 22, 2024, 2:01 p.m. PST using global television demand analytics from Parrot Analytics for Spidey And His Amazing Friends in the United Kingdom. We provide our partners with meaningful television series expertise to help them drive better and more informed content acquisition strategies. Contact us today to find out more.