The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Are you an SVOD platform executive deciding which shows to acquire for your service? Or are you a TV executive of a production company trying to determine which quirky new series to develop? Understanding demand data is now critical to ensuring you make the right decisions. One show that has recently emerged as a popular hit is "Stath Lets Flats," which has seen its overall demand in the UK increase during the last 30 days.
Content valuation: Although a relatively new sitcom, "Stath Lets Flats" has gained popularity in the UK, with 4.4 times the national average demand, ranking in the top 8.6% of all shows. Studying how the show's demand evolves over its three seasons, evaluating its peak monthly demand, and observing how this show ranks globally across demand parameters (as explained in this article) should help determine a baseline valuation of this title.
Acquisition decisions: Although "Stath Lets Flats" is a homegrown series for the UK, global demand data is readily available and could suggest an opportunity for wider international distribution. The demand spike in late April identifies a pivotal period to gauge audience reception, notably to potential new markets e.g., Hungary where it's performing well. Use the Parrot Pulse ratings to understand the global show performance dimensions and to identify potentially untapped markets. Evaluate the top 10 countries with the highest demand, compare these results to competitor shows, and identify audience similarities.
Distribution decisions: If you are looking to distribute a promising show globally, it is essential to get the timing and pricing right to maximize revenue. Through an in-depth analysis of audience demand data for a series, directors and producers can decide on the ideal launch date in a specific region. For "Stath Lets Flats," this could mean releasing the already available seasons simultaneously worldwide or targeting local markets that show high demand.
Programming decisions: Suppose you are responsible for designing and scheduling your platform's content. In that case, having access to demand data provides insights into what audiences are seeking to watch, determined by location, language, genre, and even competitor performance. For "Stath Lets Flats," the data reveals that comedy sounds like the right approach for the target audience. Design programming schedules accordingly within this genre's parameters, feature more comedies, or even devise new concepts that meet the appetite for humor.
Talent Agency decisions: For talent agencies, understanding trends in which actors and writers rise to fame is crucial. Jamie Demetriou's stock is rising following his successful contribution to "Fleabag," "Paddington," and his role in co-writing "Stath Lets Flats," a series that is garnering interest. Explore the sentiment and demographic data across different audiences and see how this information could be utilized to pitch the talent to new networks, studios, or platforms.
Overall, analyzing audience-demand data allows executives to access useful information that helps in decision making, such as what will perform well, the timing for releasing content, which shows to acquire, and which talent to pitch. "Stath Lets Flats" is just one example of a new show that has recently gained traction in the market. By harnessing data-driven insights, you can make more informed decisions across the entire content value chain, from creative ideation to show production to distribution.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in the United Kingdom as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Comedy genre and assess the strengths and weakness of the competition’s content e.g. Channel 4, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for the United Kingdom. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Stath Lets Flats.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Comedy. Using audience demand data, explore markets such as the United Kingdom to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Stath Lets Flats from partners like Channel 4.
Studios in the United Kingdom are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Comedy) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Stath Lets Flats? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as the United Kingdom, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Channel 4 to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in the United Kingdom. Contact us now to leverage a return-focused selection criteria for title acquisition from Channel 4 by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Stath Lets Flats. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Channel 4 to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Stath Lets Flats), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Comedy genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Channel 4 by incorporating country-specific trend and market demand factors for all markets including the United Kingdom. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Comedy. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Stath Lets Flats, including those that have not even been released. Appeal to your target markets, including the United Kingdom, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Channel 4‘s Stath Lets Flats is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Channel 4 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Stath Lets Flats, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2:03 p.m. PST using television demand data from Parrot Analytics for Stath Lets Flats in the United Kingdom. We provide our partners with valuable content know-how to help them drive better and more informed content partnership strategies. Contact us today to find out more.