The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can leverage demand data to make more informed content decisions for your platform, production company, or network. To illustrate this point, let's take a look at "Stay Close" for the month of March 2024 in the United Kingdom.
Content valuation:
One way to use demand data is to estimate the value of a title. Parrot Analytics' content valuation system uses demand data to determine the dollar value contribution of any title to any platform in any region. By examining the demand for "Stay Close," you can use this data to determine how much the show is worth on your platform or, if you are looking to acquire the series, what the baseline value of the title is.
Programming decisions:
Demand data can also be useful in programming decisions. By examining the audience demand for "Stay Close," you can understand the show is doing in terms of popularity compared to the average TV series in the United Kingdom. For example, "Stay Close" has a demand that is 3.7 times the average show in the United Kingdom over the last 30 days. You can also see that the show's demand has been decreasing recently, which might indicate that a programming change could be necessary.
Acquisition decisions:
As an entertainment executive, you may be interested in acquiring "Stay Close" for your platform or network. Examining the global demand for the show can provide valuable insights into the value of the show. You can see that demand for the show is highest in the United Kingdom and Russia. Still, the demand for the show is okay in other countries like the United States and Canada. By looking at these data points, you can use the insights to evaluate if "Stay Close" is the right kind of content to acquire for your platform or network.
Distribution decisions:
Demand data can also help make smarter distribution decisions. In this case, understanding the travelability of "Stay Close" can help determine where the show will find success internationally. By looking at this data, you can find out how much global appeal "Stay Close" has in comparison to other titles in the genre. In the case of "Stay Close," its travelability is only okay, meaning that it might not perform as well outside of its home market.
Marketing decisions:
Demand data can also be helpful when making marketing decisions. Examining the momentum of "Stay Close" can help understand its overall pace of growth. For example, momentum for the series is good, meaning that its overall growth is steady. This information could be valuable when planning pre-release marketing campaigns or even post-premiere marketing campaigns.
Ultimately, demand data allows you to quantify the value of content and derive insights to make more informed content, acquisition, distribution, and programming decisions. By examining the demand for titles like "Stay Close," you can turn data into action and make smarter decisions that drive both creative and financial success.
This is Stay Close's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Stay Close travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Stay Close is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Stay Close, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Mystery Drama), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2:03 p.m. PST using global tv demand datasets from Parrot Analytics for Stay Close in the United Kingdom. We provide our partners with comprehensive subscription-video-on-demand expertise to help them drive better and more informed content acquisition strategies. Contact us today to find out more.