Parrot Analytics demand data can provide insights to make more informed content, acquisition, distribution or programming decisions. Let's consider "Sunday Brunch" as an example for the month of November 2023 in the United Kingdom and understand how demand data can be leveraged.
Content Valuation:
If you are a TV executive at a production company or studio, you can use demand data to understand the value of your content. Parrot Analytics' content valuation system uses demand data to reveal the economic valuation of the show based on global content demand and supply. You can use demand data to calculate the ROI a specific title will bring to any given platform, assess a TV series' ability to drive subscriptions and mitigate churn.
Programming Decisions:
As a programming director or head of programming at an OTT platform or pay TV network, you can use demand data to decide which titles to acquire and how much to spend on content. Parrot Analytics' content valuation system can reveal the dollar value contribution of any title, to any platform, in any region. You can also use demand data to know which titles to buy if you want to keep your current audience happy and which titles can drive subscriber acquisition. In the case of Sunday Brunch, you can determine that it has decreasing popularity in the recent past, and, therefore, it may not be wise to invest more in this particular show.
Content Acquisition:
As the head of acquisitions at an SVOD platform or content distributor, you can use demand data to understand what type of content exhibits the opportunity to acquire or produce. Demand data can uncover under-monetized titles and show as to how to find new opportunity markets for content distribution. You can also use demand data to determine how much the content should be worth to another streaming platform.
Content Distribution:
If you are the head of development or sales and marketing executive at a TV production company, you can use demand data to determine which platforms to target for distribution of your content. For example, the UK is "Sunday Brunch"'s number one market globally, followed by the US and Ireland, whereas demand is okay in other global markets.
Franchise Development:
If you are an entertainment talent agency, you can use demand data to assess the franchisability of a TV series, which is a measure of its spin-off potential. For "Sunday Brunch," franchisability is poor, indicating that there is no potential for spin-off shows.
Marketing:
If you are an executive at an OTT platform or SVOD platform, you can use demand data to optimize your pre-release marketing campaign ahead of the premiere. Demand data also helps answer questions related to how effective the marketing campaign around a show is, how it compares to other shows, and how it is part of the cultural zeitgeist. For example, the demand for "Sunday Brunch" spiked in late November 2023 in the UK.
In conclusion, Parrot Analytics' demand data provides insights to make informed programming, content acquisition, content distribution decisions, franchise development, and marketing decisions. The demand data associated with "Sunday Brunch" showed its decreasing popularity and poor franchisability, providing actionable insights for TV executives in the UK and globally.
