As an executive in the entertainment industry, you know how important it is to make informed decisions based on data. The good news is that there is a wealth of information available to you, including demand data. Demand data is a powerful tool that can help you make more informed decisions about content valuation, acquisition, distribution, and programming. Let's take a closer look at how demand data can be used to make these decisions by examining the example of "Sunday Brunch" in the UK during March 2024.
Content Valuation
Using demand data, you can get a clearer picture of the value of your content. "Sunday Brunch" in the UK has a demand of 2.6 times the average show, indicating it's more valuable than many other titles in the market. It can be compared to other top-rated talk-shows and can provide insight into how much it would be worth on a particular platform.
Acquisition Decisions
Demand data helps you make more informed acquisition decisions. For instance, "Sunday Brunch" fans are also interested in other keywords, which you can use to seek out other content to complement and promote the content. You can find popular shows with similar audience demand in other markets and evaluate their performance when acquiring content for your platform.
Distribution Decisions
With demand data from different markets, you can decide which platforms to target for distribution of your content. For example, "Sunday Brunch" is most in-demand in the UK, followed by the United States. You can use this information to target specific demographics -the UK audience- or target a more considerable, global viewership.
Programming Decisions
Understanding audience demand can help you make better programming decisions. Analysing the performance of "Sunday Brunch" on a rolling year basis vs the last 30 days indicates if the show's popularity is increasing or decreasing. Also, since demand for the show has increased by 64.0% in March, programming executives might consider increasing marketing efforts to promote the upcoming season.
Overall, demand data is a powerful tool that entertainment executives can use to their advantage. It can expose you to new ideas, valuable audience insights, and makes more informed strategic decisions.
