The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, using demand data is crucial to making informed decisions relating to content valuation, acquisitions, distribution, and programming decisions for your platform. One such way that demand data can be used is through content valuation systems, such as the one powered by Parrot Analytics. There are various questions that demand data can answer, such as how much a series is worth and whether it is driving engagement or contributing to marginal revenue for a platform.
Using "That '90s Show" as an example, let's explore how demand data can help inform content decisions. Based on the recent demand data for the show, we can see that it has 2.0 times the audience demand of the average show in the United Kingdom over the last 30 days, indicating good demand. This information can help inform decisions about renewing the show for a new season, or considering acquiring similar content with a similar audience profile.
Further diving into the demand data, we can see that "That '90s Show" has a travelability score that is okay, meaning it has some international demand beyond its home market. As an entertainment executive looking to expand into global markets, this information is valuable in determining which content to acquire or develop for international audiences.
While the momentum for "That '90s Show" is good, with increasing demand in the United Kingdom by 47.5% during February, the show's longevity and franchisability scores are poor. If a TV production company or studio was considering creating a spin-off or franchise from "That '90s Show," the demand data indicates that the potential for success may be low.
In addition, the show's reach score is poor, which suggests that it has a smaller, dedicated fanbase rather than broad appeal. This information can be used to make programming decisions on how to schedule and market the show effectively to this specific audience.
Lastly, the data shows that the show has higher demand in the United States, its country of origin, than anywhere else in the world. However, it still outperforms the demand of the average TV show in each of its top 10 global markets, indicating good international potential. Based on the demand data, entertainment executives could consider supporting the show's international marketing campaigns to improve its longevity and reach.
In conclusion, utilizing demand data can help entertainment executives make informed content, acquisition, distribution and programming decisions. As seen through the example of "That '90s Show," demand data can help answer various questions related to content valuation, performance tracking, global expansion, and audience targeting. This information can ultimately help executives create and distribute content that resonates with their audiences and drives business success.
That '90s Show's travelability to the United Kingdom in the last 30 days is 18%, which means that the audience demand for That '90s Show is 18% of the demand in its country of origin, United States. Click through to another market to discover how well That '90s Show travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s That '90s Show is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for That '90s Show, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been altered on April 22, 2024, 2 p.m. PST using global tv demand datasets from Parrot Analytics for That '90s Show in the United Kingdom. We provide our partners with essential TV industry expertise to help them drive better and more informed content licensing strategies. Contact us today to find out more.