If you are an entertainment executive, you can use demand data to make more informed content, acquisition, distribution, and programming decisions. By analyzing the demand data of "The Blacklist" in October 2023 in the United Kingdom, you can gain valuable insights and answer several questions that can help you make better decisions:
- Content Valuation: How can you determine how much to spend on content? Parrot Analytics content valuation system is based on demand data and reveals the dollar value contribution of any title, to any platform, in any region. You can use the demand data of "The Blacklist" to estimate its value and decide how much to spend on content.
- Supply and Demand: What types of content exhibit opportunities to acquire or produce? By analyzing the demand data of "The Blacklist," you can identify the TV shows that "The Blacklist" fans also like. You can use this information to find other opportunities to acquire or produce content that are similar to "The Blacklist."
- Subscriber Acquisition: Which titles should you buy if you want to grow your audience? You can use the demand data of "The Blacklist" to decide whether to acquire the show or not. Since it has outstanding demand in several top global markets, including the UK, Germany, the US, Netherlands, South Africa, Canada, Kenya, Australia, and Bulgaria, it could be a great show to acquire for growing your audience.
- Optimal Pricing and Release Strategy: What is the best release strategy for my content? You can use the demand data of "The Blacklist" to decide on an optimal release strategy and pricing for the show. Since demand spiked in late October 2023 in the UK, it would be best if you release new episodes around this time to capitalize on the increased interest and demand.
- Franchisability: How can you further monetize IP for a show through spin-offs or franchises? You can use the demand data of "The Blacklist" to determine whether it has exceptional franchisability as Parrot Analytics describes it. If so, you might want to consider developing a spin-off or creating a franchise around the show.
Overall, demand data provides an excellent way of understanding the popularity of TV shows, how they perform in different markets, their potential to grow the audience and retain subscriptions, and how much they're worth. Executives can leverage these insights to make more informed content, acquisition, distribution, and programming decisions and optimize their performance.
