As a TV executive, you are always looking for ways to make more informed decisions. In the age of streaming, demand data is critical for any platform to understand the value of their content. Let's take a look at "The Blacklist" and how its performance can be leveraged to inform content decisions.
The first question that comes to mind when looking at a show's performance is, "How popular is it?" With an outstanding 13.3 times the audience demand of the average show in the United Kingdom over the last 30 days, "The Blacklist" is performing exceptionally well. Such high demand means that content valuation for this show is exceptional--it is generating a lot of value for the platform. This show has higher demand than 99.5% of all drama titles in the United Kingdom, indicating that it's driving traffic to the platform.
Another important question is: "How well is the show's demand performance maintained over time?" "The Blacklist" has exceptional longevity, which means that it is maintaining good audience demand over time. The momentum, or pace of growth, of audience demand for this show is also exceptional. These metrics give us a good indication of how well-received the show is and if it is maintaining or decreasing in popularity over time.
It is also important to understand which markets are contributing most to demand for a show. A good way to approach this is by assessing the top 10 global markets where a show is most in-demand over the last 30 days; this can help identify opportunities for future acquisitions and distribution. "The Blacklist" outperforms the demand for the average TV show in all of the top 10 global markets where it is most in-demand, and the United States outperforms them all with outstanding audience demand of 14.4x.
Finally, understanding the cohorts of audiences consuming a title can help to optimize supply and demand decisions. For example, with the insight that fans of "The Blacklist" also like "The Mandalorian", "Young Sheldon", and "The Witcher" platforms could actively promote cross-promotion or acquisitions of these types of shows.
All of this information can inform content and acquisition decisions in real-time. It is critical to know what is driving audience demand and how it evolves over time. The data provided highlights that strategic investments drive audience engagement and can drive up the value of a show. By keeping an eye on these metrics, you can make more informed programming, distribution, and acquisition decisions.
