As an entertainment executive, the demand data available for "The Champions" provides insights that can inform various content decisions. Firstly, the show's 2.3 times higher demand compared to the average over the last 30 days in the United Kingdom shows that the show has been resonating with audiences to a relatively high extent. Knowing the demand level, in conjunction with the content valuation system, can help an executive determine the dollar value contribution of the title to a particular platform and in specific regions.
Comparing the performance of "The Champions" in the last 30 days to its 1-year rolling average shows an increase in the show's popularity, which indicates that the audience is responding well to the show, and it may be a good time to consider content acquisition for "The Champions" on their platform.
Understanding the audience's demographic tastes and interests is relevant to make informed acquisition decisions on behalf of content distributors. This can be done by looking at the affinity of fans of "The Champions" with other shows such as "Strike Back" and "The Professionals" and demographic factors such as age, income, and location.
In addition, the Parrot Pulse for "The Champions" enables entertainment executives to evaluate the show's performance on six dimensions, including global demand across all platforms, travelability, longevity, momentum, franchisability, and reach. In this case, whilst it seems that demand in the United Kingdom for "The Champions" is good, its travelability indicates that the show's international demand relative to its home market is poor. This knowledge can inform distribution decisions and whether to focus on domestic or international content acquisition or distribution.
Finally, the data indicate that the show's reach is poor but increasing, indicating a potential to support audience acquisition within the executive's platform. This understanding can extend to producing marketing campaigns that target a wider audience range and increasing the visibility of the show on their platform.
Overall, using demand data to make informed content, acquisition, and distribution decisions is essential for entertainment executives to make the most out of their content library and grow their audience base.
