Demand data is essential in making informed content, acquisition, distribution and programming decisions for entertainment executives across various companies. By taking a look at the analysis of the demand data for "The Champions" in November 2023 in the United Kingdom, we can get a clear understanding of how demand data can inform important decisions in the entertainment industry.
Content Valuation: Based on the show's audience demand of 2.8x times the average show in the United Kingdom over the last 30 days, "The Champions" has a good level of demand. It is in the 94.5th percentile in the drama genre in November, meaning it has higher demand than 94.5% of all drama titles in the United Kingdom. This indicates that "The Champions" has a high level of value in terms of content valuation. Furthermore, by using demand data, we can calculate the ROI the show registers for any given platform, including how it can bring audience engagement across the rest of their catalog.
Acquisition: One way to use the demand data is to evaluate potential partners for distribution or co-production of the show. The demand spike for the show in early November 2023 indicates that the content has captured a new audience. Looking at the markets where it has the most demand, the UK and the US, can give valuable insights into potential distribution and partnership opportunities. It is also possible to understand which content is over-performing and underperforming in different regions. By taking into account these insights and combining them with the taste clusters, entertainment executives can make acquisitions decisions that are strategically advantageous for their company.
Programming Decisions: The demand data reveals that other shows fans of "The Champions" also like. Given these titles are all in the same niche of 'classic TV shows', the entertainment executives can tailor programming decisions according to the demand data. The insight into audience tastes and how different shows perform against other titles available in the market can inform programming decisions.
Distribution: The travelability aspect of demand data suggests that the show does not travel well beyond its home market. By analyzing the global performance of the show, a platform can focus on targeted geographic areas with higher demand and thus plan a cost-effective and successful distribution.
Marketing: Momentum is measured by the pace of growth of a show which gives valuable insights into marketing strategies. The momentum of "The Champions" is okay, but not great, so executives can focus on analyzing reasons for not being able to achieve satisfactory growth. The insights from demand data can help executives plan their pre-release marketing campaigns, optimize them, and maximize the chances of succeeding.
In conclusion, demand data can help content creators, streaming services and other entertainment businesses make informed content and acquisition decisions. "The Champions" analysis for the month of November 2023 in the United Kingdom demonstrates how this data can inform the decision-making process, including content valuation, acquisition, programming and marketing decisions.
