Are you an OTT platform executive looking for ways to make informed acquisition decisions? Are you wondering how demand data can help you with content valuation? Look no further than Parrot Analytics! By analyzing demand data for a particular show, such as "The Champions," you can gain valuable insights to help you make critical content and acquisition decisions.
Content Valuation based on Demand Data
Many questions can be answered when it comes to content valuation using Parrot Analytics' demand data. For instance, you could quantify the marginal revenue contribution of a show to a particular platform or program, or estimate the ad revenue a show may bring in. You could also identify the value of exclusivity or calculate the ROI of a specific title. Furthermore, you could assess a TV series' ability to reduce churn or acquire new subscribers, ensuring optimal content investment decisions. Also, by leveraging demand data, you can calculate the dollar value contribution of any title to any platform. The demand data can be used in combination with other data sets to determine the baseline value of a title.
Understanding "The Champions" Performance in The United Kingdom
Let's consider "The Champions," and how we can use its demand data to understand its performance in the United Kingdom. Over the last 30 days, "The Champions" has demand 2.4 times higher than the average show in the UK, with only 8.6% of all TV shows having demand this high. Despite its good demand, this show's demand has been decreasing recently compared to its average demand over the last 90 days. "The Champions" currently holds a 93.3th percentile ranking for the drama genre in December; this is higher than 93.3% of all drama shows in the United Kingdom.
We can also examine the show's audience demand dips in the United Kingdom by 19.5% in December, along with the shows that its fans also like. Additionally, we see that demand for the show spiked in late December 2023. Finally, we see that the show's travelability is poor, which means its international demand is relatively low compared to its home market. Therefore, if an executive wished to increase global appeal and generate higher viewer numbers worldwide, it may not be the best show to focus on.
Understanding the Show's Global Performance
Another valuable aspect to consider is the demand data related to the show in the top ten global markets. We see that in each case, "The Champions" outperforms the average TV show, with the United Kingdom being the strongest market. We discover that its momentum and franchisability are poor, meaning that it isn't growing as quickly as other shows and may not be suitable for a series of sequels. Finally, though the show's reach isn't impressive, it does hold significant longevity, meaning demand has been maintained over time.
As an OTT platform executive, by analyzing demand data such as this, you can understand how well "The Champions" may perform on your platform. You can determine which type of shows will attract new subscribers or retain existing ones, as well as which type of content might not have the potential for global appeal or spin-offs. Using this type of data will allow you to make informed content acquisition decisions that can help your platform thrive.
