The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
The performance of "The Clearing" in the United Kingdom over the last 30 days provides valuable insights that can assist TV executives in making informed content decisions. First, demand data can be used to determine the current worth of the show in the United Kingdom. Parrot Analytics' content valuation system is based on demand data and reveals the dollar value contribution of any title to any platform in any region. With its demand of 2.6 times the average over the last 30 days, only 8.6% of all TV shows have this level of demand, making "The Clearing" a valuable asset with high demand in the region.
To further assess the value of the content library, executives can explore the global demand of the show and its travelability. The show's worldwide audience demand across all platforms is good, and its travelability, which quantifies a show's international interest relative to its home market, is also good. Understanding a show's travelability is critical to determine if it is worth investing in and offering on different platforms.
In addition, demand data can help executives identify whether "The Clearing" fits their programming strategy. Understanding how well this show has performed during March compared to the last 90 days or 1 year rolling basis can help assess its momentum and longevity, which measures how well audience demand is maintained over time. For example, despite a recent decrease in demand, the show's momentum is still exceptional, and its longevity is ok.
Another valuable data point that executives can extract from demand data is the viewer's taste cluster. Knowing what other shows "The Clearing" viewers watch and enjoy, such as "From", "Only Murders In The Building", or "Foundation," can help executives make more informed content acquisition and programming decisions. Moreover, executives can identify target audiences of the show and tailor their marketing strategies accordingly.
Finally, executives can use demand data to expand "The Clearing" franchise. Although its franchisability is okay, having spin-offs, merchandise, or other franchises of "The Clearing" can monetize this IP, especially with its outstanding demand in Australia and Canada. Moreover, executives can use demand data to evaluate how much the show is worth to other streaming platforms globally and target platforms where the show has high demand and travelability.
In conclusion, demand data provides executives with a wealth of information that can assist in content valuation, programming, content acquisition, distribution, and franchise expansion decisions. From assessing the baseline value of a title to discovering whitespace in specific regions and identifying untapped global markets, demand data empowers content creators and distributors to adjust their strategies based on audience behavior and trends.
The Clearing's travelability to the United Kingdom in the last 30 days is 33%, which means that the audience demand for The Clearing is 33% of the demand in its country of origin, Australia. Click through to another market to discover how well The Clearing travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Disney+‘s The Clearing is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Clearing, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Thriller), using our globally standardized Demand Expressions® metric.
This page has been amended on April 22, 2024, 2:04 p.m. PST using television demand metrics from Parrot Analytics for The Clearing in the United Kingdom. We provide our partners with essential entertainment industry expertise to help them drive better and more informed content distribution strategies. Contact us today to find out more.