The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive working at an SVOD platform or linear network, understanding current audience demand data for TV shows in consideration is critical for informed content decisions. By analyzing the demand data for "The Detectives: Murder On The Streets" in March 2024 in the United Kingdom, we can learn how demand data can be used to make informed decisions about content acquisition, distribution and programming.
Firstly, using demand data allows us to estimate and compare the value of TV shows. Parrot Analytics' content valuation system can be used to determine how much a TV series is worth and its contribution to an SVOD platform or linear network in any region. By using the demand data from "The Detectives: Murder On The Streets", we can estimate its worth and contribution to our platform or network and compare it to other TV series in the market.
Secondly, by examining the demand data for "The Detectives: Murder On The Streets", we can determine its potential travelability, which quantifies a show's international demand relative to its home market. This means we can make informed decisions on whether to acquire or distribute the show globally or focus on domestic markets.
Thirdly, demand data provides crucial insights into audience preferences. For example, by analyzing the shows that fans of "The Detectives: Murder On The Streets" also like, we can identify additional TV shows that we can acquire or produce that appeal to similar audiences. We can then create better programming blocks, reduce churn and retain and acquire subscribers.
Fourthly, understanding the show's momentum, reach, and longevity is important for programming and content decisions. The momentum of the show, which is the rate at which its demand is growing, is okay. Its reach, which is the number of people expressing demand for a show, is poor. Therefore, to expand its reach, we could focus on promotional and marketing efforts that can entice broader audiences. Its longevity is also poor, which means that the audience demand could decrease over time. Using the demand data, we can make more informed content decisions, such as acquiring additional episodes or seasons or additional content related to "The Detectives: Murder On The Streets" to increase engagement and retention of customers.
Finally, the demand data provides insight into where the show is most in-demand globally. Leveraging this demand data, we can make informed distribution decisions and tailor our content acquisition and programming strategy for each market. By examining the top 10 global markets where "The Detectives: Murder On The Streets" is most in-demand over the last 30 days, we can identify new market opportunities to expand our audience while also leveraging localized catalogues.
In conclusion, leveraging demand data is crucial for content valuation, informing acquisition, distribution, and programming decisions. Understanding audience preferences, momentum, reach, and longevity and how each of them can impact audience demand helps in creating a successful content strategy. Analyzing the demand data of TV series for any given market provides valuable insights and can ultimately increase customer satisfaction, engagement, and loyalty.
This is The Detectives: Murder On The Streets's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well The Detectives: Murder On The Streets travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Minnow Films‘s The Detectives: Murder On The Streets is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Minnow Films and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Detectives: Murder On The Streets, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. True Crime), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2:04 p.m. PST using global tv demand analytics from Parrot Analytics for The Detectives: Murder On The Streets in the United Kingdom. We provide our partners with extensive entertainment industry workflows to help them drive better and more informed content licensing strategies. Contact us today to find out more.