Entertainment executives across various platforms and networks can use demand data to make more informed content, acquisition, distribution, and programming decisions. When analyzing a show such as "The Diplomat," which has 4.1 times the audience demand of the average show in the United Kingdom over the last 30 days, it's essential to examine how demand relates to content valuation.
When determining content valuation, executives can use demand data to answer several questions. For instance, how much is "The Diplomat" worth globally or within specific markets? How is the show performing relative to the market average? How can you calculate the ROI of the show for a given platform, and how does it drive engagement across the platform's catalog?
"The Diplomat" has higher demand than 96.3% of all drama titles in the United Kingdom, showing that it is a valuable asset for any network or platform who has it in their library. Looking at additional show metadata, it began airing in February 2023 and consists of six episodes over one season. The show is in a current status.
Demand data reveals insights into the show's performance, such as the fact that the audience demand for "The Diplomat" has increased in the United Kingdom by 37.5% in October. Although demand for the show decreased in the last 90 days, it's valuable to note the show's upward movement in rank by 204 spots in the last 30 days for the United Kingdom. This knowledge can help executives make informed programming decisions about when to air or license the show or if they should consider producing another season.
In addition, executives can use demand data to determine audience preferences for the show or similar shows that fans of "The Diplomat" enjoy. By examining trends in audience demand, executives can determine whether to invest in spin-offs or franchises, as well as deciding if the show should be marketed internationally. For instance, "The Diplomat" has good travelability, meaning that it has the potential to perform well beyond its home market in the UK.
Finally, since "The Diplomat" has a good worldwide audience demand, executives can use this to strategically position the show within various markets and platforms. Knowing that the show outperforms the demand of the average show in each of its top ten global markets, executives can make informed content acquisition decisions or consider presenting the show on other networks and platforms globally.
All in all, when entertainment executives use demand data correctly, it provides them with critical information to optimize the performance of their shows and investments.
