As an entertainment executive, using demand data can help make informed content decisions. Based on the analysis of "The Diplomat" for the month of November 2023 in the United Kingdom, demand data can help with content valuation, programming decisions, and distribution decisions.
Looking at content valuation, demand data can help to determine how much a show is worth to a platform in any region. By using Parrot Analytics' content valuation system, we can reveal the dollar value contribution of any title to any platform in any region. The demand for "The Diplomat" is 4.7 times the average show in the UK over the last 30 days, which is good compared to other shows. This data can be used to estimate the value of this title to a UK-based platform, providing a more informed content acquisition decision.
Programming decisions can be made based on audience demand for a title. With an audience demand of 4.7 times the average show in the UK and the show having higher demand than 96.6% of all drama titles in the UK, we can see that this show has a good level of demand. Though the show's demand has decreased in the UK by 39.7% in November, demand has spiked again in late November 2023, making it a valuable programming choice for that time period.
Distribution decisions can also benefit from demand data. By taking a look at the top 10 global markets where "The Diplomat" is most in-demand over the last 30 days, we can see that the UK is the top market for this show, with China not too far behind. For distribution companies looking to acquire this show, it is good to note that the demand goes beyond the UK. In addition, as the show's travelability is only okay, it could also be beneficial to acquire locally produced shows in other territories where they may have higher travelability.
In conclusion, by utilizing demand data, entertainment executives can gain insights necessary to make informed content, acquisition, distribution, and programming decisions. Demand data can provide content valuation, loyal audience data, trend analysis, franchise and spin-off analysis, and international market data, which when used together, can help create a more holistic understanding of audience preferences and behaviors to maximize opportunities and avoid costly risks.
