As a TV executive in an OTT or SVOD platform, you could leverage demand data to inform content acquisition decisions or programming decisions related to "The Diplomat." This content is in the drama genre, and its audience demand is good with 5.1 times the audience demand of the average show in the United Kingdom over the last 30 days. Only 8.6% of all TV shows achieve this level of demand. Considering its peak rank of #612 in the United Kingdom, you can get an idea of its popularity among the UK audience. Moreover, demand for "The Diplomat" has been increasing recently; with demand of 4.8 times the average over the last 90 days, compared to 5.1 times the average over the past 30 days.
You could use the data to inform how well "The Diplomat" are performing relative to other titles in the drama genre in various regions. For example, audience demand for this show ranks at the 96.8th percentile in the drama genre in the United Kingdom, indicating that it has higher demand than 96.8% of all drama titles in the UK. Additionally, you may want to note that although "The Diplomat"'s demand decreased by 12.5% in the UK during January, there was a demand spike late in the month.
Another way to use demand data is to understand the audience's preference for similar titles. In the case of "The Diplomat," its fans also expressed demand for shows such as "Peaky Blinders," "Shetland," and "Tom Clancy's Jack Ryan." This data provides insight into how the show can appeal to its audience, or how your content portfolio can be optimized.
Looking at the top 10 global markets where "The Diplomat" is most in-demand over the last 30 days, you can analyze how well the content would perform in different regions. The audience demand for the show is higher than the average in the markets where it has substantial viewership like the UK, Netherlands, China, Kenya, France, Canada; it's moderate in the United States, Spain, and Germany. You may want to consider the difference in demand in these different markets, and how that may impact your content distribution and acquisition decisions.
Moreover, the Parrot Pulse provides a comprehensive understanding of the show's performance relative to other shows in the market across six dimensions for global performance: Worldwide audience demand, travelability, longevity, momentum, franchisability, and reach. The Parrot Pulse for "The Diplomat" indicates that the show's global performance is good across most dimensions, such as worldwide audience demand, momentum, and travelability. This means considering future acquisitions of the TV series, you can assess the potential of the show in different regions.
Additionally, you could utilize data to understand how to optimize pricing and marketing strategies. For example, you could plan to release the show in a different market where its audience demand is growing to maximize revenue. You could also look to the areas where audience demand may be faltering to inform marketing strategies like repositioning the content or personalizing its promotion.
Finally, demand can help executives with content valuation. By understanding how valuable a title is relative to the market, considering metrics like audience demand and reach, OTT or SVOD platforms can determine content acquisition pricing based on the calculated return on investment. On the other hand, if an OTT platform is evaluating the worth of their entire proprietary library, they could apply this same methodology to quantify the library's dollar value and get insight into how their content portfolio performs.
