Parrot Analytics demand data can provide entertainment executives with valuable insights that can help them make better-informed decisions when it comes to content acquisition, production, and distribution. One show that highlights the usefulness of demand data is "The Great British Bake Off", which had an outstanding audience demand of 26.7 times the title average in the United Kingdom (UK) over the last 30 days. Let's explore how executives can use demand data to their advantage by answering some of the questions:
- Content valuation uses demand data to answer these questions: How much is my series worth? "The Great British Bake Off" can be considered a strategic asset for any streaming platform, given its outstanding audience demand in both its domestic and international markets over a long period of time. Its longevity score is also outstanding, which implies it has substantial value as a content library. Content valuation systems are based on demand data and can reveal the dollar value contribution of any title, to any platform, in any region. Demand data helps to estimate the baseline value of the title and assess its ability to drive subscriptions and mitigate churn.
- Demand enables valuing IP globally: "The Great British Bake Off" is aired on several platforms worldwide and its global popularity can be measured using parrot analytics' demand data. It can help executives to determine the most popular content in their local or global markets.
- Content valuation: By calculating the ROI a specific title will bring for any given platform, executives can determine how much to spend on content. Demand data allows for metrics to be developed that describe platform-specific marginal revenue contribution and how a title drives engagement across the rest of the catalog.
- Supply & demand: Parrot Analytics demand data can help with decisions concerning supply and demand by informing executives about the type(s) of content that exhibit opportunity to acquire or produce. It can help them find new opportunity markets for content distribution and show demand for a series of the growing titles.
- Subscriber acquisition and retention: Demand helps executives to identify the most popular titles that attract and retain subscribers. By identifying which titles should be acquired or produced, executives can determine which titles can grow their audience.
"The Great British Bake Off" is an example of a show that grew tremendously in its domestic and international markets due to its outstanding momentum, reaching a peak rank of #5 in the UK. Additionally, content valuations for the show have improved substantially amongst parrot analytics' metrics. The show has been broadcast since 2010 and has maintained tremendous demand for an extended period of time. This data can inform executives' decisions concerning whether to acquire similar content, produce similar content, or explore spin-offs and franchises.
Moreover, parrot analytics can help executives optimize their marketing campaigns by identifying the best times to schedule their shows, detect optimal release strategies and pricing, quantify taste clusters, and discover under-monetized titles. In conclusion, thanks to the comprehensive insights of parrot analytics' demand data, entertainment executives can now apply metrics beyond ratings and box office data when making strategic decisions and stay ahead of the competition.
