As an entertainment executive at an OTT platform, understanding the demand for TV shows is essential in making informed content decisions. The success of a TV show is mostly dependent on its demand in the market, which includes its enthusiasts, impact on revenue, cost-benefit ratio, etc. Using "The Great British Bake Off" for the month of December 2023, several questions can be answered to help executives make informed decisions.
One of the benefits of utilizing demand data is content valuation and its ability to answer questions concerning content pricing, ROI, and content worth. For example, demand data can be used to determine how much to spend on a particular show, justifying the cost of licensing, and finding untapped content markets. Using Parrot Analytics content valuation system can help executives calculate the business value contribution of any TV show in any region with its global content demand and supply.
The global appeal of TV shows is another massive advantage of utilizing demand analytics. Parrot Pulse can help executives to measure the overall audience demand across platforms, travelability, franchisability, reach, and longevity. The performance of "The Great British Bake Off" was globally outstanding in all six dimensions for the month of December 2023, except franchisability, which was good. Other shows that lovers of "The Great British Bake Off" enjoyed include "Rick and Morty", "What We Do In The Shadows", "Bob's Burgers", and "Only Murders In The Building."
Furthermore, executives can use demand data to strategize their content availability and release. Questions like what is the best release strategy for a particular content, how to optimize pre-release marketing campaigns, and how to uncover under-monetized titles can be answered using demand data.
Finally, understanding demand data can help executives make decisions regarding their subscriber retention and acquisition. A clear understanding of audience demands can enable executives to make sound decisions on the type of content to acquire, how to retain current subscribers, what TV shows will help acquire or retain more subscribers, and so on.
In summary, by analyzing demand data for "The Great British Bake Off" in December 2023, entertainment executives can make informed content and acquisition decisions. By utilizing Parrot Analytics content valuation system, executives can determine content worth, answering questions related to content pricing, ROI, and content valuation. Furthermore, through demand analytics, executives can answer questions involving supply and demand, content release strategy, utilizing untapped content markets, as well as the retention and acquisition of subscribers.
