If you're an entertainment executive looking to make informed content decisions or acquisition decisions, the valuable insights derived from demand analytics can provide a helpful framework for shaping your strategic goals. Below are some of the ways that data relating to demand for programmes such as "The Great British Bake Off" can be leveraged to improve decision-making:
- Content Valuation: Data on audience demand plays a key role in content valuation by enabling you to determine the potential value of a TV series to a platform over time. The Parrot Analytics content valuation system utilises demand data to establish the dollar-value contribution of a title and its ability to drive subscriptions and mitigate churn. For example, Parrot Analytics data revealed that "The Great British Bake Off" has 28.8 times the audience demand of the average show in the United Kingdom over the last 30 days, demonstrating exceptional value in the region.
- Acquisition decisions: By examining data on audience demand across markets, entertainment executives can make more informed acquisition decisions about potential new shows or libraries of content. Insights relating to the most in-demand genres in particular regions, or how a title compares to others on the market, can help signpost areas of opportunity for prospective acquisitions. For example, data on the top 10 global markets for "The Great British Bake Off" revealed that demand for the show is outstanding in Canada, Australia, the Netherlands, Germany, France, Sweden, and Hong Kong SAR China.
- Distribution decisions: Similar to acquisition decisions, data on audience demand can help inform distribution decisions by highlighting key markets where a show is likely to perform well. By identifying locations that exhibit the greatest opportunity for content distribution, you can maximise your content investments and ensure that your shows are seen by the right audiences on your platform.
- Programming decisions: Demand data can inform programming decisions by providing insights into how well a show is resonating with audiences and where it can be optimally positioned in the schedule to maximise its reach. Data such as the Parrot Pulse for "The Great British Bake Off", which measures a show's performance across six dimensions, including worldwide audience demand and momentum, can offer useful metrics to identify areas of improvement and opportunities for growth. Additionally, data on the types of content that fans of a particular show also enjoy can be leveraged to create more targeted and effective marketing campaigns and reach new audiences.
