The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, the demand data for "The Lost Flowers Of Alice Hart" in the United Kingdom during April 2024 can provide valuable insights into content acquisition and distribution decisions.
Firstly, the strong demand for the show in the United Kingdom, which is 2.0 times the average show in the country over the last 30 days, indicates that the show has significant potential for success in the market. The show's travelability is also good, showing that it could potentially have global appeal beyond its country of origin, Australia.
Secondly, the show's recent decrease in demand in the UK by 76.4% during April suggests that the show's popularity may be starting to wane. Executives may want to pay close attention to the show's performance over the coming months to determine whether this decrease in demand is a temporary dip or a trend that may affect the show's overall appeal in the UK market.
Thirdly, the Parrot Pulse for "The Lost Flowers Of Alice Hart" provides an independent measure of its global performance across six dimensions. This includes the show's longevity, momentum, franchisability, and reach. For example, its momentum pace of growth is exceptional, indicating that it is gaining popularity at a rapid pace. Additionally, its franchisability spin-off potential is okay, meaning there may be potential to create derivative content from the show.
Fourthly, the analysis of the top 10 global markets where "The Lost Flowers Of Alice Hart" is most demanded can inform acquisition and distribution decisions. For example, the show is performing exceptionally well in its home market of Australia. Other markets with strong demand for the show include Mexico, Canada, South Africa, Sweden, Russia, Argentina, Bulgaria, and Israel. Understanding which markets show higher demand can help executives to target their content or advertising spend more effectively.
Finally, combining the demand data with other show metadata, such as the season profile and episode count, will help executives to more accurately assess the show's overall value in the market. The show's peak demand over the rolling year was 10.9 times the average, and it achieved good audience demand of 5.6x in Australia. However, the decrease in popularity over the last 30 days may indicate that executives need to approach the content with caution when determining its value.
Overall, using demand data, entertainment executives can make more informed content acquisition and distribution decisions. Demand data is particularly useful in content valuation, where it can quantify a specific title's contribution to a platform's dollar value, helping to ensure that executives allocate their budget to the shows that will drive the most engagement and revenue.
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Our TV audience measurement dataset is truly global. Discover how popular Amazon Prime Video‘s The Lost Flowers Of Alice Hart is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Amazon Prime Video and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Lost Flowers Of Alice Hart, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Family Drama), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 22, 2024, 2 p.m. PST using tv demand content analytics from Parrot Analytics for The Lost Flowers Of Alice Hart in the United Kingdom. We provide our partners with valuable entertainment industry know-how to help them drive better and more informed content distribution strategies. Contact us today to find out more.