Demand data can bring valuable insights for entertainment executives, allowing for more informed decisions related to content, acquisition, distribution, and programming. For instance, analyzing demand metrics in the UK for "The Man Who Fell To Earth" for the month of December 2023 shows that the show has 2.3 times the audience demand of the average show in the country. Although the demand has been decreasing recently compared to the last 90 days, it still achieved a rank of #1317 and remains at the 93.2th percentile in the drama genre.
Looking at the Parrot Pulse report, we can identify further revelations related to the show's popularity. For example, although demand for "The Man Who Fell To Earth" decreased in the UK by 10.4% in December, the show experienced a demand spike in the middle of the month globally. In terms of its worldwide audience demand, it is performing well, while the travelability aspect is okay. Longevity has been poor, but momentum is outstanding. Franchise potential is poor, and its reach is okay.
By analyzing the top 10 global markets where "The Man Who Fell to Earth" is most in-demand over the last 30 days, entertainment executives can identify regions where the show is resonating most strongly with viewers. For this show, the US represents the largest market, with good demand, while the Netherlands represent the second-strongest market globally, with demand remaining good.
This level of demand data can help entertainment executives make precise content, acquisition, distribution, and programming decisions. For instance, demand data can indicate a show's ability to drive subscriptions and mitigate churn or help in identifying trends in genre preference, such as what genres are resonating with a specific audience. An analysis of demand data can provide insight into content valuation, such as calculating the ROI of a specific title for any given platform. Entertainment executives can also leverage demand data in competitive benchmarking against other titles available on the market.
In conclusion, demand data can empower entertainment executives to make more informed content decisions. From content valuation to identifying trends in audience preferences, industry professionals can utilize demand signals to maximize their success. By considering metrics such as the Parrot Pulse report and the top global markets for specific shows, entertainment executives can gain a better understanding of the demand for their content and leverage it to make effective business decisions.
