The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, there are many decisions to be made surrounding content, acquisition, distribution, and programming. One way to gain a more comprehensive understanding of these aspects is to use demand data. Using the example of "The Man Who Fell To Earth" in March 2024 in the United Kingdom, we will illustrate how demand data can inform these key decisions.
Content Valuation: To determine the value of a piece of content, Parrot Analytics offers a content valuation system that is based on demand data. With "The Man Who Fell To Earth," we can see that the show has a demand that is 5.9 times the audience demand of the average show in the United Kingdom over the last 30 days, which is good. Additionally, we can see that the show's demand is increasing. This information can help entertainment executives make informed decisions about content valuation.
Acquisition Decisions: Knowing the demand for a series can help in making acquisition decisions. Based on the top 10 global markets where "The Man Who Fell To Earth" is most in-demand over the last 30 days, we can see that the show outperforms the demand of the average TV show in every market, including the United States. Knowing this can help entertainment executives make informed acquisition decisions when considering the show.
Distribution Decisions: When deciding where to distribute a piece of content, examining the demand in specific markets can be helpful. In the case of "The Man Who Fell To Earth," we can see that demand for the show is good in multiple countries, including the United Kingdom, the United States, Australia, the Netherlands, Mexico, Ukraine, Canada, Brazil, and Russia. This data can inform distribution decisions and target specific markets.
Programming Decisions: When making programming decisions, understanding the demand for a show can provide helpful insights. For "The Man Who Fell To Earth," we can see that the show achieved the peak rank of #610 in the United Kingdom and moved up in its rank by 195 spots during March. Additionally, we can see that the show has higher demand than 97.0% of all drama titles in the United Kingdom. These insights can help entertainment executives make informed programming decisions.
In summary, demand data can be used to make informed decisions surrounding content valuation, acquisition, distribution, and programming. By analyzing various data points for a show such as "The Man Who Fell To Earth," entertainment executives can gain insights into the show's demand, popularity, and reach across various markets. Ultimately, these insights can help them make better-informed decisions which can lead to greater success in the highly competitive entertainment industry.
The Man Who Fell To Earth's travelability to the United Kingdom in the last 30 days is 92%, which means that the audience demand for The Man Who Fell To Earth is 92% of the demand in its country of origin, United States. Click through to another market to discover how well The Man Who Fell To Earth travels internationally.
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Acquire the best shows from partners such as SHOWTIME to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Man Who Fell To Earth), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as SHOWTIME by incorporating country-specific trend and market demand factors for all markets including the United Kingdom. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular SHOWTIME‘s The Man Who Fell To Earth is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for SHOWTIME and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Man Who Fell To Earth, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Sci-Fi Drama), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 22, 2024, 2:02 p.m. PST using global demand content analytics from Parrot Analytics for The Man Who Fell To Earth in the United Kingdom. We provide our partners with deep content expertise to help them drive better and more informed content acquisition strategies. Contact us today to find out more.