The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, demand data is a valuable tool to help you make more informed decisions about content acquisition, distribution, and programming. Examining the demand performance for the show "The Man Who Fell To Earth" in March 2024 in Italy, we can extract several useful insights.
Firstly, as a TV executive, understanding content valuation is essential to assess the economic value of any title or library to a platform in a given region. Using a content valuation system powered by demand data, like Parrot Analytics, you can quantify how much a specific title or library is worth to any platform in any region. Parrot Analytics' content valuation system will reveal the dollar value contribution of any title or library, allowing you to make better decisions on how much to spend on content and how to allocate funds to maximize future content investments.
For example, we can see that "The Man Who Fell To Earth" has 2.3 times the audience demand of the average show in Italy over the last 30 days, indicating that the show is popular in the region. Additionally, we can see that the demand for the show is increasing recently, with demand reaching 1.3 times the average over the last 90 days, highlighting its growing popularity.
Furthermore, understanding audience demand can help inform distribution decisions, allowing you to target the right platforms for content distribution. The Parrot Pulse for "The Man Who Fell To Earth" shows that the show achieved good worldwide audience demand across all platforms with a travelability that is okay, which means audience demand in the show's home market is proportionately high. Also, "The Man Who Fell To Earth" has higher demand in Italy than 96.4% of all drama titles in Italy, highlighting its strengths and why target platforms may find it appealing.
In addition, analyzing audience demand can help inform programming decisions. Understanding what shows are popular with audiences and generating insights on fan interests can help determine which titles to acquire, and which talents or brands to partner with expanding or retaining your audience. The metadata from Parrot Analytics also states that this show's fans also like other popular titles such as "Westworld," "Foundation," "Star Trek: Picard," and "His Dark Materials." Knowledge of these insights can prevent valuable time, money and resources being wasted on unpopular partnerships with irrelevant talent or improperly branded shows.
Demand data can also be useful in optimizing release strategies and pricing to maximize exposure and revenue potential. For instance, we see that demand spiked in late March 2024 for "The Man Who Fell To Earth" in Italy, indicating this may have been due to the marketing campaign for the show or a topical event that made people curious about the content. Therefore, optimizing a marketing campaign ahead of premiere to reach and interest a larger audience, and pricing to be profit-maximizing, may prove valuable.
Finally, analyzing demand can provide more robust competitive benchmarking. By comparing the audience demand for "The Man Who Fell To Earth" to other available titles on the market during a given period, executives can gain a better understanding of the competition and demand shifts in the entertainment landscape.
In conclusion, demand data is necessary to create an effective strategy for investments and actions related to content. By leveraging insights extracted from demand data, entertainment executives can make strategic decisions that will increase the chances of success, such as content acquisition, integration or bundling, potential franchises, release strategies, content marketing and much more.
The Man Who Fell To Earth's travelability to Italy in the last 30 days is 68%, which means that the audience demand for The Man Who Fell To Earth is 68% of the demand in its country of origin, United States. Click through to another market to discover how well The Man Who Fell To Earth travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular SHOWTIME‘s The Man Who Fell To Earth is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for SHOWTIME and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Man Who Fell To Earth, for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. Sci-Fi Drama), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 22, 2024, 2:02 p.m. PST using global demand datasets from Parrot Analytics for The Man Who Fell To Earth in Italy. We provide our partners with valuable entertainment industry expertise to help them drive better and more informed content investment strategies. Contact us today to find out more.