The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive working at an OTT or SVOD platform, you need to make informed decisions about content acquisition and distribution. One way to do this is by leveraging demand data, which measures the popularity of TV shows with audiences in different markets. Here, we will discuss how demand data can be used in decision making using the example of "El Corazón Nunca Se Equivoca."
Firstly, you can use demand data to determine the value of a TV series. By calculating the dollar value contribution of any title, to any platform, in any region, you can estimate the ROI a specific title will bring for any given platform. For example, you can use demand data to assess "El Corazón Nunca Se Equivoca's" ability to drive subscriptions and mitigate churn, giving you a better understanding of its value to your SVOD service.
Additionally, demand data enables you to uncover global trends and tailor your content to specific markets. For example, in Italy, "El Corazón Nunca Se Equivoca" had 9.9 times the audience demand of the average show in Italy over the last 30 days, and only 2.7% of all TV shows have this level of demand. By analyzing which genres are resonating most with your current audience and what genres should be focused on to attract new subscribers, you can make informed decisions on which shows to acquire or produce.
Furthermore, you can leverage demand data to make programming decisions. In Italy, "El Corazón Nunca Se Equivoca" achieved the peak rank of #41, a significant drop of 60 spots in its rank during March. Demand spiked in early March. By tracking demand data over time, you can identify which shows are resonating with your audience and which shows need to be replaced, resulting in optimal scheduling and programming.
Moreover, demand data can be used to optimize marketing campaigns. By using affinity analysis, you can determine which talent or brand would expand your audience and which TV shows will help you to acquire or retain subscribers. Furthermore, by using demand data, you can map local whitespaces, determine the best release strategy for your content, and uncover which titles are under-monetized.
Finally, by examining the top 10 global markets where "El Corazón Nunca Se Equivoca" is most in-demand over the last 30 days, we can find that this TV series outperforms the demand of the average TV show in each of these markets: Mexico is "El Corazón Nunca Se Equivoca"'s number one market globally. The show achieved outstanding audience demand of 15.6x in Mexico. Ranked second is Brazil where demand is outstanding. This data indicates that "El Corazón Nunca Se Equivoca" has global appeal and can be used as a benchmark for future content investments.
In conclusion, as an entertainment executive, you need to make informed content acquisition, distribution, and programming decisions. Leveraging demand data can help you to determine the value of a TV series, tailor content to specific markets, make programming decisions, optimize marketing campaigns, and uncover under-monetized titles. The example of "El Corazón Nunca Se Equivoca" shows how demand data can be used for decision making, emphasizing the importance of content valuation in the process.
El Corazón Nunca Se Equivoca's travelability to Italy in the last 30 days is 45%, which means that the audience demand for El Corazón Nunca Se Equivoca is 45% of the demand in its country of origin, Mexico. Click through to another market to discover how well El Corazón Nunca Se Equivoca travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Las Estrellas‘s El Corazón Nunca Se Equivoca is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Italy, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Las Estrellas and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for El Corazón Nunca Se Equivoca, for example, can be assessed for a market e.g. Italy, which can then be benchmarked against genre averages (e.g. Soap Opera), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 22, 2024, 2:04 p.m. PST using television demand analytics from Parrot Analytics for El Corazón Nunca Se Equivoca in Italy. We provide our partners with deep entertainment industry workflows to help them drive better and more informed content sales strategies. Contact us today to find out more.
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