The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive working at any level of the industry, the key to making informed content, acquisition, distribution, or programming decisions is to be able to measure audience demand accurately. Demand data can provide insights that can help you understand how well or poorly a title is resonating with its audience. In this article, we will be looking at "El Corazón Nunca Se Equivoca" as an example of how entertainment executives can use demand data to make more informed decisions.
Content Valuation:
Demand data can help entertainment executives determine the value of TV series or content libraries. Using the demand data, you can understand how much a TV series is worth to your platform or another platform and how much revenue it will bring to your platform. For example, the demand data for "El Corazón Nunca Se Equivoca" shows that it has 9.6 times the audience demand of the average TV show in the United Kingdom over the last 30 days. Knowing this information can help you understand how valuable the series is and how much the platform should spend on this sort of content.
Acquisition and Distribution Decisions:
Demand data can help entertainment executives with acquisition or distribution decisions. By looking at the audience demand for a particular show, you can get an idea of how well the show might do on your platform and understand why fans are looking for the content. More specifically, you can use demand data to assess a TV series' ability to drive subscriptions and mitigate churn. In the case of "El Corazón Nunca Se Equivoca," we can see that the show has outstanding audience demand in the UK and some other countries, making it a prime candidate for acquisition by a local platform or targeting for distribution on a global OTT platform.
Programming decisions:
Demand data can help programming executives plan better programming strategies and release plans. By knowing which genres are resonating most with the audience, they can decide to create more of that type of show or recommend similar content that fans of "El Corazón Nunca Se Equivoca" may also like. They can also determine the appropriate release strategy for the content. There's no one-size-fits-all approach, and they must carefully consider several factors to get the most out of the content.
Other Questions:
Demand data can also provide answers to other questions, such as which titles should be purchased to keep the audience happy, which titles will attract new subscribers to the platform and which titles to prioritize. Companies can use demand data to benchmark their content against other titles available on the market, learn about their current audiences, and optimize their marketing campaigns ahead of a premiere.
In summary, demand data can inform decisions regarding content valuation, acquisition and distribution, programming and marketing. The example of "El Corazón Nunca Se Equivoca" shows that a TV series with outstanding audience demand is valuable to the platform, and demand data can be a crucial factor in decision-making in the entertainment industry. As a global entertainment expert, Parrot Analytics can provide you with demand data to help you make informed decisions regarding your content.
El Corazón Nunca Se Equivoca's travelability to the United Kingdom in the last 30 days is 45%, which means that the audience demand for El Corazón Nunca Se Equivoca is 45% of the demand in its country of origin, Mexico. Click through to another market to discover how well El Corazón Nunca Se Equivoca travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Las Estrellas‘s El Corazón Nunca Se Equivoca is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Las Estrellas and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for El Corazón Nunca Se Equivoca, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Soap Opera), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 22, 2024, 2:04 p.m. PST using global television demand datasets from Parrot Analytics for El Corazón Nunca Se Equivoca in the United Kingdom. We provide our partners with far-reaching TV industry know-how to help them drive better and more informed content partnership strategies. Contact us today to find out more.