The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data is a valuable tool that can assist entertainment executives in making more informed decisions regarding content, acquisition, distribution, and programming. For instance, let us examine "El Corazón Nunca Se Equivoca" to explore how its demand data could assist executives to make informed decisions. In the Netherlands, "El Corazón Nunca Se Equivoca" has 11.5 times the demand of the average show, making it an outstanding show. With such phenomenal results, executives can use demand data to determine the value of this title to their platform. The audience demand in the Netherlands dropped by 9.9%, which means that executives should keep a close eye on demand, which also assists them in acquiring new titles.
One significant advantage of demand data is its ability to enable executives to gain insight into the popularity of titles in different regions, effectively informing content valuation. "El Corazón Nunca Se Equivoca" outperforms the demand of the average TV show (1x) in each of the top 10 global markets, where it is most in-demand over the last 30 days, with Mexico being its number one market. Knowing this metric can help executives to assess the potential value of a show globally and how they can monetize it, in terms of licensing agreements or promotional campaigns.
Another benefit of demand data is its ability to help executives determine a show's travelability, franchisability, and longevity, all of which are essential considerations in content valuation. For instance, "El Corazón Nunca Se Equivoca" achieves outstanding travelability and longevity, indicating potential spin-offs and high international demand, respectively.
Overall, demand data provides insights that enable executives to determine how titles are resonating with audiences across different regions, which is valuable information for decision making. For example, the decrease in audience demand for the show in the Netherlands highlights the importance of monitoring such metrics, especially for acquisition decisions. Finally, demand data can also assist executives in discovering new content, growth opportunities, and determining the optimal release strategy and prices.
El Corazón Nunca Se Equivoca's travelability to Netherlands in the last 30 days is 20%, which means that the audience demand for El Corazón Nunca Se Equivoca is 20% of the demand in its country of origin, Mexico. Click through to another market to discover how well El Corazón Nunca Se Equivoca travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Las Estrellas‘s El Corazón Nunca Se Equivoca is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Netherlands, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Las Estrellas and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for El Corazón Nunca Se Equivoca, for example, can be assessed for a market e.g. Netherlands, which can then be benchmarked against genre averages (e.g. Soap Opera), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 22, 2024, 2:04 p.m. PST using television demand data from Parrot Analytics for El Corazón Nunca Se Equivoca in Netherlands. We provide our partners with deep TV industry capabilities to help them drive better and more informed content advertising strategies. Contact us today to find out more.