Parrot Analytics' demand data can provide key insights for executives when making content, acquisition, distribution, or programming decisions. Let's take a closer look at how Parrot Analytics' demand data for "The Man Who Fell To Earth" in the United Kingdom for the month of February 2024 can help executives in these roles.
Firstly, the demand for "The Man Who Fell To Earth" has been increasing recently, with 5.4 times the audience demand of the average show in the United Kingdom over the last 30 days, indicating good demand for the show. This data provides executives with a clear indication of the show's appeal to audiences and its stand-out status relative to other shows.
Secondly, executives can use the Parrot Pulse for "The Man Who Fell To Earth" to gain insights on its global performance and potential for travelability. Although the worldwide audience demand across all platforms is good, the travelability is only okay. Executives can use this data to determine where the show is most popular and where it has potential to attract more viewers in order to prioritize distribution and promotion efforts.
Thirdly, by examining the top 10 global markets where "The Man Who Fell To Earth" is most in-demand over the last 30 days, executives can gain insights into the show's global performance and identify opportunities for expansion into new markets. It is clear from the data that this TV series outperforms the demand of the average TV show (1x) in each of these markets: the United States, the United Kingdom, Australia, Mexico, Russia, Canada, Poland, Netherlands, and South Korea. Executives can use this data to prioritize regional content strategies and allocate resources accordingly.
Fourthly, executives can use the demand data to compare the performance of "The Man Who Fell To Earth" on a 1 year rolling basis versus the last 30 days, and identify trends in audience demand and popularity. The data indicates that the demand for the show has increased on a year-over-year basis, with the show's peak demand 6.3% higher in the last 30 days than over the year as a whole. Executives can use this data to understand how audience demand for the show is evolving over time.
Lastly, Parrot Analytics' demand data for "The Man Who Fell To Earth" also provides executives with insights into audience tastes and preferences. The data reveals that fans of "The Man Who Fell To Earth" also enjoy shows like "The Mandalorian", "Star Trek: Picard", "Star Trek: Strange New Worlds", "Foundation", "His Dark Materials", "Yellowstone", "American Gods", "Halo", and "The Last Of Us". Executives can use this data to inform content acquisition decisions, strategic partnerships with talent and brands, and promotional campaigns.
In addition, Parrot Analytics' content valuation system, which is based on demand data, can provide executives with a dollar value contribution of any title, to any platform, in any region, enabling them to make informed content valuation and investment decisions.
In conclusion, Parrot Analytics' demand data provides entertainment executives with key insights to better inform their content, acquisition, distribution, and programming decisions. Whether it's assessing market demand for a particular show, identifying potential global expansion opportunities, or mapping audience tastes and preferences, executives can rely on Parrot Analytics' demand data to drive strategic decisions that will improve the performance and profitability of their businesses.
