As a TV executive, you are always looking for ways to make more informed decisions about your content acquisition, distribution, programming, and valuation. One of the most powerful tools for this is demand data. Demand data is a measure of how much interest there is in a TV series, relative to other shows. Parrot Analytics provides demand data for TV series around the world, and this data can help inform all of your strategic decisions.
For example, let's take a look at "The Newsroom." This TV series has been performing well in the United Kingdom, with demand for the show being 2.9 times the average show in the market. This high level of demand is an indication of the show's popularity with viewers. As TV executives, this can be a valuable piece of information when making content acquisition or programming decisions. Additionally, the fact that demand has been increasing recently shows that the show's popularity is on the rise.
Another way that demand data can be useful is in content valuation. By looking at the demand data for a TV series, you can get a sense of how much it is worth to a particular market. Using Parrot Analytics content valuation system, you can quantify the platform-specific marginal revenue contribution and how a title drives engagement across the rest of the catalog. This can help inform decisions about how much to spend on content, and which titles are most likely to drive subscriptions and reduce churn.
Demand data can also be used to help make distribution decisions. For example, by looking at the demand for "The Newsroom" in different countries, you can identify which markets might be most receptive to the show. In the case of "The Newsroom," the show has performed exceptionally well in the United States, which could make it a good candidate for acquisition by U.S.-based TV networks.
Finally, demand data can be used to inform programming decisions. By looking at the genres that are resonating most with the show's current audience, you can identify which types of content to focus on to attract new subscribers to your SVOD service. In the case of "The Newsroom," the show's fans also tend to enjoy dramas like "Game of Thrones" and "Foundation" as well as comedies like "Futurama" and "Rick and Morty."
Overall, demand data is a powerful tool for TV executives looking to make more informed decisions about their content. It can be used to inform acquisition, distribution, programming, and valuation decisions, and can give you valuable insight into what your audience is looking for. By using a platform like Parrot Analytics, you can gain access to this data and use it to drive more successful business outcomes for your TV series.
