As an executive working in the entertainment industry, understanding audience demand data is crucial to make informed decisions regarding content acquisition and distribution. Parrot Analytics, the global leader in measuring audience demand for content, provides the necessary tools to help executives optimize their decision-making processes.
Using "The Newsroom" as an example, we can see how the show is performing in the United Kingdom. The show has 3.3 times the audience demand of the average show, indicating that it is performing well. As a result, any platform looking to acquire content or issue a renewal contract can use this data to assess the value of the show. Furthermore, the show's audience demand has been increasing in the United Kingdom by 43.9% in the last month, indicating a growing demand for the show.
Moreover, the Parrot Pulse for "The Newsroom" reveals that the show has outstanding worldwide audience demand across all platforms while having good travelability. The travelability metric measures a show's international demand relative to its home market. The data shows that the show's audience demand in the United Kingdom is 47% of the demand in the United States, which is the show's number one market globally. So, while the show has good international demand, it has not yet achieved the same level of popularity in the UK as it has in its home market. Such data can be used by a platform executive to identify potential global expansion opportunities.
Additionally, "The Newsroom" has an outstanding longevity and momentum score, indicating that audience demand for the show is maintained over time, and the pace of growth is also impressive. This information can be used as a guide, indicating that the show could potentially be considered as a good candidate for investment by content financing companies or TV production studios.
Executives can also use this data to make decisions regarding content programming and marketing. For example, the information indicating that the audience demand for "The Newsroom" has increased in February in the United Kingdom can be used to ensure optimized content programming scheduling. This information could be considered in the development of local marketing campaigns that aim to improve audience engagement.
Additionally, executives can leverage the data to identify any missed monetization opportunities for the content. For example, as the data represented, the show has limited global reach, with the highest demand at only 5.7x in the United States indicating that it underperforms in other regions, highlighting a gap in international marketing campaigns.
To conclude, Parrot Analytics provides insights into how audience demand data can be used by executives in the entertainment industry to make data-led decisions, including content acquisition or distribution decisions, programming and marketing decisions, and identifying previously untapped monetization opportunities masked by current sales data. By using data analytics tools like Parrot Analytics, executives can make better-informed decisions, increase ROI, and mitigate the risks of investing in or distribution of content.
