As an executive at an OTT or SVOD platform, you can utilize demand data to make more informed acquisition decisions for your content library. "The Newsroom" has achieved an impressive audience demand in the United Kingdom, having 3.9 times the demand of average TV shows. Content valuation involves using demand data to estimate the potential ROI for any title on any platform in any region, and by analyzing the demand of "The Newsroom" in the UK alongside its peak rank and demand changes for the last 30 and 90 days, valuing this content for acquisition can be accomplished.
In addition, examining this show's Parrot Pulse offers insight into its global performance. The worldwide audience demand for "The Newsroom" is outstanding, with a good momentum and franchisability rating, meaning that spin-off potential exists to capitalize upon. The Travelability of this series is okay, with UK demand being 47% of the demand in the United States, which is its number one market globally. By analyzing the top ten global markets where this show is most in-demand during the last 30 days, you can identify the countries where "The Newsroom" performs better than average. For instance, demand in the United States for this show was outstanding, which can be an indication of its potential for content expansion to other regions.
As an executive in a TV series financing company or TV production company, you can employ demand data to make informed content decisions. Demand data can indicate the types of new content to be produced or acquired that exhibit opportunities to engage a more significant audience. Furthermore, demand data can indicate when to release the content to ensure maximum engagement based on popularity spikes around particular seasons or holidays.
For studios and content distributors, demand data provides valuable insights into audience tastes, which can inform the types of content to distribute or license. It can also be used to uncover opportunities to monetize under-monetized titles in new markets and identify areas where content distribution can be improved.
As a head of programming or programming director at a linear network or pay TV network, you can utilize demand data to assess which titles to acquire or produce to either attract new subscribers or retain existing ones. Demand data can also enable linear networks to tailor their promotions and scheduling to maximize engagement for existing content.
Finally, as an entertainment talent agency, demand data can help you select the best talent or brand to collaborate with and expand your audience. By utilizing demand data's affinity analysis, you can identify fans of "The Newsroom" and compare them to other shows' audiences, and use this information to make more informed casting decisions.
In conclusion, demand data is a valuable tool for entertainment executives in making more informed decisions about content acquisition, distribution, programming, and production. By examining data such as audience demand, rankings, and Parrot Pulse measurements, executives can get an accurate assessment of a show's global performance and potential working with this show, to make more informed decisions.
