As a content executive, analyzing demand data of TV shows can provide valuable insights for decision making. In the case of the U.S adaptation of "The Office," demand data can inform content valuation, acquisition decisions, and programming strategies.
Firstly, content valuation can be done by applying Parrot Analytics' content valuation system, which uses demand data to determine the dollar value contribution of a title to any platform, in any region. In the case of "The Office," with 21.5 times the audience demand of the average show in the United Kingdom over the last 30 days, demand for the series is outstanding, indicating that its value is high. Additionally, the show's longevity score, measuring how well audience demand is maintained over time, is exceptional. On a 1-year rolling basis, it has an average demand that is 13.1 times the average title, compared to 21.5 for the last 30 days, which indicates that its value has increased.
Further, analyzing audience demand for "The Office" in different regions and markets, such as the United States, Canada, the United Kingdom, Netherlands, Russia, Germany, Australia, France, and Sweden, can provide a basis for acquisition decisions and distribution strategies. Given that "The Office" outperforms the demand of the average TV show in these markets, there is potential for the show to perform well in new markets with similar demographic features.
Programming decisions for content executives can be informed by many demand data insights available. For instance, understanding the nature of audience demand can inform the decision to determine the best release strategy and pricing of the content to maximize audience engagement. The popularity of "The Office" in the comedy genre, ranking at the 99.8th percentile, indicates that comedy shows can work well amongst the audience and that "The Office" can be part of a bundle of comedy titles to acquire or produce. Additionally, examining the show's travelability may determine the potential of the show for global expansion in other markets.
Finally, based on the show's performance in the United Kingdom over the last 30 days, executives can use insights into the show's momentum, franchisability, and reach, amongst others, to determine the best talent to partner with, optimize marketing campaigns, and understand audience behavior in taste clusters. These insights can guide business decisions, proactive content planning, and an efficient use of resources when creating new shows or acquiring new titles.
