As an entertainment executive, understanding the audience demand for a show or series can significantly impact decision-making related to content strategy, programming, acquisition and distribution. Parrot Analytics' content valuation system based on demand data reveals the dollar value contribution of any title to any platform in any region. In this regard, we can use the demand data for "The Office (US)" in the United Kingdom as an example.
Firstly, demand data can provide insight on content valuation. Parrot Analytics content valuation system estimates the baseline value of a title, the value of a content library to a platform over time, and the value of exclusivity. For instance, as per the data provided, "The Office (US)" has 16.3 times the audience demand of the average show in the United Kingdom over the last 30 days. Demand data indicates that only 2.7% of all TV shows have this level of demand. Comparing its demand data from over the last 90 days with the last 30 days, it can further inform executives of its increasing popularity. Knowing the demand contribution of "The Office (US)", executives can determine how much to spend on content.
Secondly, demand data assists in making informed programming decisions. By analyzing the audience interest in "The Office (US)", executives can learn what types of content exhibit opportunities for acquisition or production. Understanding the audience's preferences can also help with optimal release strategy and pricing, as well as informing pre-release marketing to maximize awareness and viewership.
Thirdly, demand data can also inform acquisition decisions. Parrot Analytics can quantify the platform-specific marginal revenue contribution and how a title drives engagement across the rest of the catalog. It can also calculate the ROI a specific title will bring for any given platform, estimate how a TV series will drive subscriptions and mitigate churn, and uncover under-monetized titles. As such, demand data can be used to assess the value of "The Office (US)" for another streaming platform.
Lastly, demand data plays a crucial role in distribution decisions. Executives can use the data to determine the best platforms to target for distribution of their content, which titles are the most popular in each local market, and which genres resonates with a specific market. Use of demand data can help in finding new opportunity markets for content distribution and demonstrating that demand for a series is growing.
In conclusion, demand data can inform content, acquisition, programming, and distribution decisions. Using the demand data of "The Office (US)" in the United Kingdom, entertainment executives can base their decisions on data-driven insights. Only through taking a data-driven approach can executives make the best decisions for their business.
