United Kingdom

The Office (US) Case Study: Using Audience Demand Data to Make Informed Content Decisions

Parrot Analytics logo
What is Demand? Why Demand? Industry Products Insights
back to The Office (US)
Parrot Analytics Insights - February 2024

Are you considering acquiring "The Office (US)" for your streaming platform in the United Kingdom? Perhaps you are a TV executive wondering about the show's value? Parrot Analytics has the data insights and analysis to help you make more informed content decisions.

Firstly, if you are looking for a show with exceptional audience demand, then "The Office (US)" is a great choice. The show has 23.1 times the audience demand of the average show in the United Kingdom, with only 2.7% of all TV shows having this level of demand. Moreover, compared to the show's demand of 20.8 times the average over the last 90 days, it has been increasing recently.

Moreover, if you are interested to how well a show travels internationally, then "The Office (US)"'s travelability is indeed exceptional. Although the show had slightly lower demand in the United Kingdom than the United States, it still has impressive demand globally.

Additionally, it's also noteworthy that "The Office (US)" has outstanding momentum and franchisability, with its reach (i.e., the number of people expressing demand for a show) being exceptional. In short, if you acquire this show, it has the potential to provide a strong commercial impact for your streaming platform.

However, it is essential to keep an eye on the performance of a show to maintain its audience demand, and a recent decrease in demand occurred for "The Office (US)" in February 2024. Besides, it is essential to note that compared to the last year, the show has recently experienced an increase in popularity.

Furthermore, Parrot Analytics data can inform marketing strategies since it can demonstrate what content resonates most with viewers, as well as help improve programming decisions. In the case of "The Office (US)", it's most significant viewership overlaps with other beloved comedies like "Futurama," "Bob's Burgers," "Game Of Thrones," "Better Call Saul," among others.

Finally, exploring the top 10 global markets where "The Office (US)" is most in-demand over the last 30 days can guide you to additional markets for the show. For instance, the United Kingdom, Germany, Netherlands, Australia, and Russia show outstanding demand for the show and can be valuable markets for distribution.

To sum up, by leveraging Parrot Analytics' demand data analytics, you can make better-informed decisions about content acquisition, distribution, and programming choices that can accurately reflect the tastes and desires of viewers in the market. Moreover, content valuation based on demand data can give you a benchmark to determine the value of the content for your streaming service, ensuring that you are investing your money wisely.

More news about The Office (US):