As a TV executive, understanding the audience demand for a title is crucial for making informed content decisions. In this case, "The Responder," a drama series set in Liverpool and featuring a morally compromised first-responder, has had good audience demand in the United Kingdom in the last month, with 2.1 times the audience demand of the average show in the country. The fact that the demand for the show has increased in the last 30 days compared to the previous 90 days indicates a growing popularity of the series.
It's essential to note that the global demand data for the title revealed that this series was most popular in Russia, followed by the United Kingdom. Knowing this information, executives can make strategic content acquisition decisions based on the popularity of a title in each region.
By comparing the performance of "The Responder" over the course of a year with the last 30 days, executives can gauge whether the show is gaining or losing popularity. This comparison revealed that although the average demand was 2.0 times the average title over a year, it increased to 2.1 times over the last 30 days.
Furthermore, understanding which titles fans of "The Responder" also enjoy can help in content creation or distribution decisions. In this instance, related titles are "Rick And Morty," "Family Guy," and "Ghosts," amongst others, all animation or drama genres. Executives can use this information to decide which titles to distribute to which audience segment to increase engagement.
Finally, the Parrot Pulse rating system can provide a quick summary of a title's performance in various categories, including its worldwide audience demand, travelability, longevity, momentum, franchisability, and reach. By examining these metrics, executives can make informed decisions about content acquisition, distribution, and programming strategies.
In conclusion, analyzing demand data and other metrics can provide valuable insights into how well a title is performing and help executives make informed decisions about content acquisition, distribution, and programming strategies. Additionally, demand data can help with content valuation by revealing a title's dollar value contribution to any platform in any region.
