As a TV executive, using demand data can be helpful in making informed content decisions about the acquisition, distribution, and programming of TV content. For example, considering the case of "The Responder," which had good audience demand in the United Kingdom, a TV executive can use Parrot Analytics content valuation system to estimate the dollar value contribution of the title on any platform, in any region. This will help them to determine how much to spend on acquiring, producing, or licensing the show.
Demand data can also be used to map local whitespaces and determine the most popular genres in a market, which can inform a TV executive's decision about the type of content that may exhibit opportunities for acquisition. They can also leverage Parrot Analytics demand data to calculate the ROI a specific title will bring to a platform and the ability of a TV series to drive subscriptions and reduce churn.
Additionally, demand data enables scalable concept testing that reveals elements of existing content fans like the most and how an upcoming production can be optimized for success. By measuring the global performance of "The Responder" across six dimensions using Parrot Analytics' Parrot Pulse, a TV executive can estimate the show's worldwide audience demand, travelability, longevity, momentum, franchisability, and reach.
Furthermore, as "The Responder" has fans who also like other shows such as "The Curse Of Oak Island," "Fargo," and "Tokyo Vice," a TV executive can use demand data to inform pre-release marketing and optimize their campaign ahead of premiere. By analyzing demand data of this show, a TV executive can also answer specific questions like how popular the show is relative to the market average, the show's value to another streaming platform, and the genres that are resonating most with the show's current audience.
Overall, with the help of demand data, TV executives can make informed decisions about content valuation, acquisition, distribution, and programming that can help them to acquire or produce content that resonates with their target audience and retains or grows their subscribers.
