As an entertainment executive, understanding audience demand for TV shows is crucial in today’s market. While production companies, content distributors, and network executives understand the importance of good content, it is equally important to understand whether that content resonates with audiences. The demand data provided for January 2024 show the Responder has 2.0 times the audience demand of the average show in the United Kingdom over the last 30 days. This is an indication that the show has a strong audience base, which makes it a valuable asset for any platform.
Content valuation uses demand data to determine the dollar value contribution of any title to any platform or in any region. By analyzing the demand data for the Responder, entertainment executives can evaluate the value of the title. For example, if a platform wants to acquire this TV series, they can leverage Parrot Analytics content valuation system, powered by global content demand and supply, to estimate the value of the series and determine the overall profitability of the investment.
Demand data can also help with programming decisions. Entertainment executives can utilize this data for program scheduling to ensure that their audience continues to engage with their shows. For instance, analyzing the top 10 global markets where this TV series is most in-demand shows that it outperforms the demand of the average TV show in each of these markets. This information can assist an executive in selecting the right market to introduce the TV series or looking to expand into specific territories.
Additionally, demand data can enable better acquisition decisions for networks or platforms. This means that by examining audience demand for the Responder, executives can make informed decisions on whether to acquire the content for their platforms. Platforms can also use the data to assess whether this TV series is appealing to their current subscribers or attract new subscribers.
Audience demand also facilitates pre-release marketing decisions. By tracking the demand trends for this TV series as fans anticipate the release of seasons, executives and content creators can decide how to optimize their marketing campaigns ahead of premiere. In addition, demand data informs travelability, longevity, momentum, franchisability, and reach of the TV series across world markets and platfo r ms.
In conclusion, it is evident that analyzing audience demand data is critical to the decision-making process of entertainment executives. Using Parrot Analytics' content valuation system and leveraging the insights provided by the demand data for the Responder, executives can make more informed decisions concerning content acquisition, distribution, and programming.
