The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive looking to make informed content decisions, The Sidemen Show in the United Kingdom during February 2024 can provide helpful insights into ways that demand data can be used. Firstly, by analyzing the show’s demand data, we can see how it is performing as compared to other shows in the United Kingdom and other global markets. This information is key since it helps us to target future content investments and acquire or produce content.
Parrot Analytics' demand data can answer several questions that can be used to influence strategic decisions, such as the value of a TV series, ROI, and content ubiquity. It allows us to calculate the ROI, the value of a content library, estimate the content valence to drive subscriptions, and assess content cannibalization if a title is readily available on multiple services.
Moreover, by using demand data insights on The Sidemen Show in the UK, we can answer some key questions such as the following: How popular is the show relative to the market average? How popular is the show in other countries worldwide? Is it more popular now than it was a year ago? Which show can be an effective acquisitions-driving title or churn-reducing title? What is the baseline value of the show? What is the value of exclusivity? What is the best release strategy for this content?
Further insights from The Sidemen Show in the UK during February 2024 include the show's genre, its rank, its demand in various countries, and what other shows its fans also love. By looking at the Parrot Pulse of The Sidemen Show, we can also analyze the show's momentum, travelability, and longevity, among other characteristics.
Overall, The Sidemen Show's case study on demand data analysis in the UK market exemplifies how entertainment executives can use the same techniques to make informed content decisions on their acquisition and distribution strategies, programming needs, and help finance TV series.
This is The Sidemen Show's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well The Sidemen Show travels internationally.
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Acquire the best shows from partners such as YouTube Premium to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Sidemen Show), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Variety genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as YouTube Premium by incorporating country-specific trend and market demand factors for all markets including the United Kingdom. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Variety. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as The Sidemen Show, including those that have not even been released. Appeal to your target markets, including the United Kingdom, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular YouTube Premium‘s The Sidemen Show is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for YouTube Premium and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Sidemen Show, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Talk Show), using our globally standardized Demand Expressions® metric.
This page has been amended on April 22, 2024, 2:04 p.m. PST using global demand data from Parrot Analytics for The Sidemen Show in the United Kingdom. We provide our partners with extensive television series capabilities to help them drive better and more informed content licensing strategies. Contact us today to find out more.