The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you need to make informed content decisions that will help you achieve your organizational objectives. Demand data can help you with this. For example, you could use demand data to evaluate the performance of shows like "The Word" and determine whether they are worth acquiring or distributing. Here are a few ways to use the data from the show to make informed decisions:
1) Content valuation: Using the demand data available for "The Word," you can calculate its worth. Valuation of content is an economic process driven by global content demand and supply. The demand data shows that "The Word" has a demand that is 2.4 times the average of other TV shows in the United Kingdom over the last 30 days. This means that "The Word" could be a valuable acquisition.
2) Programming decisions: If you are considering adding a talk-show genre to your programming schedule, you can evaluate the demand for "The Word" within that genre. According to the data available, "The Word" ranks at the 96.2th percentile in the talk-show genre, indicating that it has higher demand than 96.2% of all talk-show titles in the United Kingdom.
3) Distribution and travelability: You can use demand data to evaluate the travelability of "The Word." Although the global audience demand for the show is good, its travelability is weak, indicating that it has low international demand relative to its home market. This information will help you to make informed distribution decisions.
4) Identifying target audiences: You can use the demand data to identify "The Word"'s most in-demand markets. According to the data available, the show outperforms the demand of the average TV show in each of its top 10 global markets. For example, it has a very good audience demand in the United States, indicating that it may be a good fit for organizations targeting US audiences.
5) Longevity and Momentum: The demand for "The Word" has increased by 8.9% during March 2024, and its momentum is good, indicating that the pace of growth is stable. Furthermore, the data indicates that the longevity of demand for the show is good. This information could influence decisions around content acquisition and programming decisions.
By using demand data to evaluate the performance of shows like "The Word," entertainment executives can make more informed decisions around content acquisition, distribution, and programming. Additionally, this can help executives to better identify their target audiences and optimize their content mix, leading to better business outcomes.
This is The Word's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well The Word travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Channel 4‘s The Word is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Channel 4 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Word, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Talk Show), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2:01 p.m. PST using tv demand data from Parrot Analytics for The Word in the United Kingdom. We provide our partners with meaningful television capabilities to help them drive better and more informed content licensing strategies. Contact us today to find out more.