The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive at an OTT or SVOD platform, you can use demand data to make more informed content decisions, from content valuation and acquisition to programming decisions. Parrot Analytics' content valuation system is powered by global content demand and supply, and can reveal a title's dollar value contribution to any platform in any region.
For example, examining the performance of "Thunderbirds" in the United Kingdom during December 2023 provides useful insights for programming decisions. While the show has an overall audience demand that is 2.1 times higher than the average show in the United Kingdom, its demand has decreased by 11.7% during December. This information can help determine whether to continue airing the show or not.
Additionally, comparing the show's performance over the past year to the last 30 days, we can see that "Thunderbirds" has increased in popularity. The show's peak demand during the year was 3.2 times the average, compared to 3.4 times during the last 30 days, indicating an audience appetite for the show.
The Parrot Pulse for "Thunderbirds" further reveals the show's global performance across various dimensions such as travelability, longevity, momentum, franchisability, and reach. While its global audience demand is average, its travelability and momentum are poor, indicating lower demand for the show in international markets and slower growth. In contrast, the show's longevity is good, and it has a higher demand than 89.4% of all children's titles. Knowing the franchiseability and reach of the show can guide decisions on potential spin-offs and attracting new subscribers to the platform.
Moreover, examining the top 10 global markets where "Thunderbirds" is most in-demand, we find that the United Kingdom is the show's number one market globally, with a good audience demand of 1.3 times the average show. This information helps assess the show's global appeal and the likelihood of its success in potential international markets.
In summary, demand data can help entertainment executives across various areas, including content valuation, acquisition, distribution, programming, and production decisions. By leveraging Parrot Analytics' content valuation system and Parrot Pulse, executives can make more informed decisions based on demand insights and determine a title's value, potential, and audience appeal accurately.
This is Thunderbirds's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Thunderbirds travels internationally.
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Acquire the best shows from partners such as Associated Television to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Thunderbirds), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Children genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Associated Television by incorporating country-specific trend and market demand factors for all markets including the United Kingdom. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular Associated Television‘s Thunderbirds is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Associated Television and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Thunderbirds, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been amended on April 22, 2024, 2:01 p.m. PST using global demand metrics from Parrot Analytics for Thunderbirds in the United Kingdom. We provide our partners with valuable TV series expertise to help them drive better and more informed content distribution strategies. Contact us today to find out more.