As an entertainment executive working in a TV production company, you may be interested in using demand data to make more informed content and programming decisions. For example, you could leverage data on audience demand and travelability to select titles that are likely to perform well in new global markets. You could also use data on longevity and momentum to identify titles that have potential for sustained success and growth. Finally, demand data can inform valuable programming decisions such as choosing optimal release schedules, marketing campaigns, and pricing strategies.
Taking a specific example, let's consider "Titans," a TV series that follows young heroes from across the DC Universe as they come of age and find belonging. Looking at the recent performance of "Titans" in the United Kingdom in November 2023, we can see that this show has exceptional audience demand. It achieved 15.0 times the audience demand of the average show in the United Kingdom over the last 30 days. By providing an independent measure of its global performance, the Parrot Pulse confirms that "Titans" has the potential for travelability, and this is reflected in its excellent worldwide audience demand across all platforms. The show is outstanding across various dimensions such as longevity, momentum, franchisability, and reach.
Demand data can further inform content valuation. Valuing content can be achieved by determining the dollar value contribution of any title to any platform in any region. Using Parrot Analytics content valuation system powered by global content demand and supply, you can calculate the ROI a specific title will bring for a platform. Demand data also makes it possible to assess a TV series' ability to drive subscriptions and mitigate churn, and to estimate cannibalization of audiences if a title is available on multiple services. With the case of "Titans" in the United Kingdom in November 2023, its demand data can help you determine how much it is worth to acquire or to produce such content for a specific market.
Additionally, by examining the top 10 global markets where "Titans" is most in-demand over the last 30 days, you can see how the show is performing worldwide and how it ranks against other TV shows globally. This can give you a sense of where to expand and distribute the show next, which can inform your acquisition and distribution decisions.
In conclusion, demand data is essential in making informed content, acquisition, and programming decisions. In the context of "Titans" in the United Kingdom in November 2023, demand data revealed how popular the show is, where it is performing well, and how you can leverage this information to make strategic decisions. By using demand data to inform your content and programming decisions, you can gain a deeper understanding of your audience, optimize your marketing campaigns, and ultimately drive revenue for your platform.
