Entertainment executives can use demand data to make more informed content, acquisition, distribution, and programming decisions. Take the example of the television series "Titans," which is a popular action-packed drama series in the United Kingdom. Using the Parrot Analytics demand data insights, let us explore how entertainment executives can leverage demand data to make strategic content decisions.
Content valuation uses demand data to answer questions like "How much is my series worth?" Entertainment executives can apply demand data to an individual series or an entire library, allowing them to unbundle the value of content on any streaming service. For instance, the Parrot Analytics content valuation system can help executives calculate the ROI a specific title will bring to any given platform. Using demand data, it is possible to assess Titans' ability to drive subscriptions, mitigate churn, and estimate cannibalization of audiences if the series is available on multiple services. Content valuation can be a powerful tool, as we see in Titans' data.
Demand drives content valuation and enables global analysis of a series' popularity. Titans' demand in August 2023 was 13.4 times the average show in the United Kingdom, making it an outstanding performer in the British market. Its demand was higher than 99.5% of all drama titles in the United Kingdom, demonstrating its cross-genre appeal. Entertainment executives can leverage this insight to determine the content's value to the platform. Titans' demand data is an economic valuation system powered by global content demand and supply, providing entertainment executives with valuable insights that could inform informed decisions about the show's worth.
Demand data powers Parrot Analytics' content valuation system, enabling executives to quantify the platform-specific marginal revenue contribution, and how a title drives engagement across the rest of the catalog. By examining Titans' performances on a 1-year rolling basis versus the last 30 days, it is possible to see how demand data reveals valuable insights. Titans' average demand on a rolling year basis was 11.8 times the average title, while it was 13.4 times the title average for the last 30 days. This indicates the show's increased popularity, as highlighted in the Parrot Pulse for "Titans".
Content evaluation can help executives make informed decisions in different areas of their work. For instance, using demand data, executives can decide how much to spend on content. Using Parrot Analytics, content valuation system can reveal the dollar value contribution of any title to any platform in any region. Television executives can leverage demand data to calculate travelability and identify areas where a title has significant growth potential. In Titans' case, its outstanding travelability indicates that the show could achieve global expansion effectively.
Furthermore, executives can leverage demand data from Parrot Analytics to uncover opportunities to acquire or produce specific content. Using Titans' data, executives can identify other shows that have a similar fan base. By tracking trends in audience demand, executives can monitor how pre or post-premiere tracks compared with other shows and is "Titans" part of the cultural zeitgeist.
In conclusion, demand data from Parrot Analytics can serve as a blueprint to help entertainment executives make informed content decisions. Alongside content valuation data, demand data provides executives with insights on the global performance of a title, its audience base, and its potential for franchise and spin-offs. By analyzing demand data through Parrot Analytics, entertainment executives can make data-driven decisions that align with their business goals, making informed decisions to take their content to the next level of engagement and profitability.
